How Media Buying Changed And What Performed Best In 2020

by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020

Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.

At least two-thirds of agencies said they believe targeted forms of advertising, such as OTT, social media and addressable advertising, …

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