Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "small business"
- One in five shoppers say they are buying gifts from smaller businesses as much as possible during Q4 2023, a stat from Jungle Scout that has doubled since 2022.
- The worst effects of cyberattacks for small businesses were business downtime and loss of customer data, BlackFog reports.
- Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by YouGov released today
- Alaris Consulting Group in Shanghai published a report Sunday predicting trends and outcomes in business and geopolitics in China for this Year of the Rabbit.
- Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year.
- Constant Contact says its new service enables small businesses to move beyond email.
- Almost half of small businesses cite government-ordered re-closures as their biggest concern, Alignable reports.
- Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he has been pretty accurate.
- NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product.
- Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buying more advertising, increasing social media activity, and broadening their mix. Borrell's latest poll provides insights into January-March 2021 results as well as how marketers' budgets look for the remainder of the year.
- More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday by Borrell Associates.
- How are businesses faring during COVID-19? Smaller firms with less than 500 employees in retail, home, professional and personal services and automation continue to struggle.
- The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canada, Germany, India, Mexico, Philippines, Spain, Turkey, the U.K., and the U.S. The research was conducted by Savanta in June 2020, with 91% of respondents having 10 or less employees.
- Amazon and Google gained another ecommerce rival this week and SEO experts gained another platform in which to optimize content with the announcement of Facebook Shops, a mobile-first shopping experience where businesses can create an online store on Facebook and Instagram for free.
- As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitute for other forms of communication such as face-to-face interactions, the April forecast show.
- Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will return to marketing and advertising in three phases. During the next 12 months, 40% said they will spend less on advertising, 18% said they will spend more, 36% said they will spend about the same, and 6% do not know how much they will spend.
- More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey.
- Google said those with active advertising accounts during the past year will have access to free ad credits, about $340 million in aggregate. The goal is to help companies stay in touch with their customers as the COVID-19 outbreak worsens globally.
- Small business advertising is a major revenue driver for companies like Facebook, and Google, whose ads are meant to reach consumers. Consumer spending is about 70% of the U.S. GDP.
- Only a few small brands have a single view of the customer, Maropost finds in a study.
- Only 4% of small and medium-sized businesses consider paid search a priority, a survey revealed, while about 5% view it as second priority, and 5% consider it a third priority.
- Almost all younger owners and managers advertise, and are most likely to use traditional media.
- Marketers supporting small and medium-sized businesses think Alexa has more potential than Siri for building voice campaigns and strategies that attract consumers.
- Amazon will support small and medium-sized businesses in a new section of its online marketplace where consumers can shop for more than 1 million products from nearly 20,000 companies. Will a suite of self-serve, easy-to-use advertising tools come next?
- Per new research, a majority of organizations now believe that social transcends their marketing teams
- SMBs are increasing their email spend this year at a higher rate than those of other channels, GetResponse reports.
