Commentary
Single-Channel Challenge: Most SMBs Provide Limited Customer Experience
- by Ray Schultz , Columnist, July 11, 2019
Small firms are blowing it big time when it comes to the customer experience.
Consumers demand a consistent experience across all touchpoints. But only 4% of SMB brands have a single customer view, according to Consumers’ Expectations For Customer Engagement, a study by Maropost.
This isn’t the consumers talking — …
