New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
- by Joe Mandese @mp_joemandese, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product, and it's one that provides retail analytics to small CPG brands so they can manage their performance as they grow.
Called Byzzer, the platform is specifically designed to create actionable insights …
