Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "linkedin"
- Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
- With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
- Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
- LinkedIn is laying off 668 roles across its engineering, product, talent and finance teams. The news comes just 5 months after the business-focused social platform cut 716 jobs.
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand investments are impacting their bottom line.
- Despite slowing growth, small and midsize businesses in the U.S. have a "sunny outlook" about marketing investments, according to a LinkedIn study conducted by YouGov released today
- A new report doesn't answer that, but it shows Twitter is the top place they share professional content, while LinkedIn is No. 1 for consuming it.
- Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.
- Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
- Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
- Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok and Twitter are among the most utilized by advertisers and agencies, and Pinterest, not so much. This unusual view, compiled by "Research Intelligencer" from marketing technology development ops provider Rivery's just-released "Marketing API Benchmark" report for 2021, is a unique way of visualizing the resources the major digital marketing and technology platforms require of Madison Avenue.
- Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
- The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and search engines such as Dow Jones Factiva, Bing, Google, LinkedIn, and Xing, among others. It scans for professionals that match customer criteria.
- While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many turn a blind eye when dealing with big digital media suppliers, especially Google and Facebook. While that's not necessarily a shocking finding, the research being released today by Advertiser Perceptions comes at a time when regulatory scrutiny is piquing for big digital media platforms, including some antitrust reviews for at least one of them: Google.
- Using digital media to research the reputations of colleagues, other industry execs and/or thought leaders has become a common practice among America's Fortune 1000 organizations and LinkedIn has emerged as the dominant place to do it, according to findings of the 2019 edition of an annual report from Qnary provided exclusive to "Research Intelligencer."
- Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; and 6%, video search.
- Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the results of campaigns across most channels.
- In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn's annual list of "Top Companies To Work For." The 2019 list is the first time any ad agency company has made the list, according to a LinkedIn spokesperson.
- LinkedIn's 3rd Annual State of Sales Report finds that buyers expect personalized experiences and can see through cold or impersonal outreach. Sales is also navigating a more complex buying process that involves more people and distributed decision-making
