Commentary
Handshake Marketing
- by Jack Loechner , Staff Writer @mp_research, October 25, 2018
LinkedIn's 3rd Annual State of Sales Report finds that buyers expect personalized experiences and can see through cold or impersonal outreach. Sales is also navigating a more complex buying process that involves more people and distributed decision-making. Technology, and particularly sales automation, is bringing new levels of productivity to selling, …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
