Google Not Top Consideration In AI-Driven B2B Media-Buying Plans

by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2019

Marketing plans that include artificial intelligence to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business (B2B) marketers using AI technology to improve the results of campaigns across most channels.

Among the B2B marketers working with infiniGrow’s platform, more than 80% use AI …