Search results for "bidding"

• Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
  The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job responsibilities.
  October 30, 2023  Tags: ad buys, advertising, ai, artificial intelligence, automation, bidding, chat, generative ai, google, marketing, media buying, microsoft, policy, research
• A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
  SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in November 2019.
  December 6, 2019  Tags: advertising, bidding, digital, keywords, media buying, paid search, politics, research, search, web sites
• Search: Customers Feel Misled By Top-Ranked Results, Study Finds
  Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by a website in search results, and one in four consumers report feeling misled "often" or "always." During the holidays, there is typically a 20-30% increase in brand bidding as brands compete for the top spot. Competitors, bad affiliates and other bad actors work to divert holiday shopping traffic their way, according to the report.
  November 19, 2019  Tags: algorithms, bidding, bing, digital, google, holiday, microsoft, online publishing, paid search, publishing, research, search, web sites
• Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
  Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the results of campaigns across most channels.
  May 30, 2019  Tags: b2b, bidding, facebook, google, linkedin, media buying, research, search
• White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
  White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them.
  May 15, 2019  Tags: ad fraud, ad technology, advertising, bidding, digital, display, dsp, machine learning, media buying, online fraud, programmatic, research, search
• UPS Pulls In Viewers With A Sentimental Journey - Or 4
  The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure and optimize its creative, publishing and bidding on a weekly basis.
  March 14, 2019  Tags: ad optimization, bidding, branded content, branded entertainment, content creators, creative, data, engagement, film, publishing, social media, social networking, transportation, video
• Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines
  eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time bidding now comprises less than a quarter of the total programmatic display advertising marketplace. Presumably, much of that goes to the "long-tail": smaller marketers and platforms optimizing, leveraging and "mopping up" display ad inventory not optimized by the more direct and controllable programmatic markets.
  April 9, 2018  Tags: bidding, display, forecast, media buying, programmatic, research