SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in
Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by a website in search
results, and one in four consumers report feeling misled "often" or "always." During the holidays, there is typically a 20-30% increase in brand bidding as brands compete for the top spot.
Competitors, bad affiliates and other bad actors work to divert holiday shopping traffic their way, according to the report.
Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the results
of campaigns across most channels.
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them.
The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure and optimize its
creative, publishing and bidding on a weekly basis.
eMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time bidding now comprises less than a quarter of the total programmatic display advertising
marketplace. Presumably, much of that goes to the "long-tail": smaller marketers and platforms optimizing, leveraging and "mopping up" display ad inventory not optimized by the more direct and
controllable programmatic markets.