Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five
CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its
A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves
The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.
Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.
The chief marketing application is behavioral segmentation, Sprout Social reports.
Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors. And 48% state their marketing
performance exceeded internal expectations and marketing key performance indicators (KPIs), compared with 33% of marketers who do not follow this practice.
But many see skills and measurement as key barriers to growth, WARC and MMA report.
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But how effective are they in terms of
turning a profit?
Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly impact the process.
Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on
search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than
other types of marketing spend.
Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of
Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society.
Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather the company's innovative projects and long-term bets under one roof.
Twenty years of research advancements have helped elevate AI from a promising idea to an indispensable tool. Now Google says the technology is poised to help humanity confront some of the toughest
challenges ever faced, from persistent problems like illness and inequality to emerging threats like climate change. And do multiple tasks simultaneously.
The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement.
Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work.
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives
retailers Google-quality search on their own digital properties.
The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand how time is spent across every
platform available on TVs today."
The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and
search engines such as Dow Jones Factiva, Bing, Google, LinkedIn, and Xing, among others. It scans for professionals that match customer criteria.
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the
group will address based on feedback from industry participants.
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the
traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
Deloitte describes technologies that can help retailers create bespoke customer experiences.