Search results for "machine learning"

• Perplexity Unveils Plan For AI-Based Web Browser
  The AI-based browser will support the rise of agents for search. Agentic search is a type of AI system that can autonomously make decisions, take actions and adapt to changing situations with minimal human intervention,
  February 24, 2025  Tags: ad campaign, ai, artificial intelligence, google, machine learning, media buying, open source, research, search
• Amazon, Google, Microsoft Infuse AI Startups With Cash
  New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm says cash infusions will pay off in revenue for some of the largest tech companies running ad businesses.
  March 28, 2024  Tags: amazon, artificial intelligence, chatbot, enterprise marketing, funding, generative ai, machine learning, research, revenue, technology
• Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
  Anthropic today debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. Google will make the models available in its Vertex AI Model Garden during the coming weeks. In addition to Google, the company's backers include Salesforce and Amazon.
  March 4, 2024  Tags: ad campaign, ai, amazon, artificial intelligence, chatbots, digital, generative ai, google, machine learning, media buying, r&d, research, technology, tools
• AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
  One Super Bowl ad used AI to poke fun of the concept with fake creatures and humans. BodyArmor, the Coca-Cola-owned sports drink, used AI-related lines such as "artificial flavor optimized for victory times" and "BodyArmor knows there should be nothing artificial, because there's no substitute for real."
  February 13, 2024  Tags: advertising, artificial intelligence, chatbots, gifts, holiday, machine learning, research, search, super bowl, technology
• Mirroring Gen AI: Marketers Are Now Using It For Content Production
  Spending on creative and content spend for video-driven chanels should hit $56 billion this year, Winterberry Group forecasts.
  February 7, 2024  Tags: ad spending, artificial intelligence, campaigns, content, email, forecast, generative ai, machine learning, media, research, technology, television, video
• Search Gets Buried In Hints Of Commerce Ad Budget Increases
  A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
  January 26, 2024  Tags: ad buys, advertising, affiliate marketing, artificial intelligence, attribution, ecommerce, google, machine learning, mcommerce, media buying, media measurement, paid search, performance marketing, research, search, technology, trends
• How Harry Potter At Hogwarts Helped Microsoft AI Researchers Prove A Point
  Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
  December 27, 2023  Tags: ai, artificial intelligence, chatbots, copyright, data, digital, fake news, language, legal, machine learning, microsoft, news, online publishing, open source, publishing, research, search
• Apple Wants To Train Its AI With News Publisher Content
  Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and IAC, "The New York Times" reported.
  December 22, 2023  Tags: ai, apple, artificial intelligence, chatbot, content, digital, earnings, generative ai, google, language, machine learning, microsoft, online publishing, publishing, research
• Marketers Dusting Off MMM With AI, ML Integrations
  Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and evaluate marketing performance.
  December 5, 2023  Tags: ad buys, ad campaign, analytics, automation, automotive, campaigns, data, machine learning, marketing, media buying, mixed media, performance marketing, research, search
• Musk's Witty AI Chatbot Grok To Rival ChatGPT
  Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
  November 6, 2023  Tags: ai, amazon, artificial intelligence, automotive, data, data management, machine learning, marketing, media buying, microsoft, real-time, research, search, social networks, technology
• AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
  Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
  October 17, 2023  Tags: advertising, amazon, data, data management, data-targeting, first-party data, google, health, health care, machine learning, marketing, media measurement, media planning, microsoft, personalization, privacy, research, search, tiktok, tracking
• The 'P' In Performance Is Pronounced 'Mobile'
  Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  September 26, 2023  Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
• Societal Issues Worldwide Show Up In Search And Performance
  The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
  September 18, 2023  Tags: brands, campaigns, education, energy, health, machine learning, mental health, pharma, policy, research, search, sustainability, web sites
• Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
  CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its staff.
  August 11, 2023  Tags: ad optimization, advertising, artificial intelligence, content, google, machine learning, microsoft, online publishing, publishing, research, search, seo
• Google TW-BERT Demonstrates Improvements On Search
  A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves performance.
  August 7, 2023  Tags: algorithms, artificial intelligence, digital, google, keywords, language, machine learning, open source, performance marketing, research, search, seo, technology
• Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
  The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.
  July 27, 2023  Tags: artificial intelligence, digital, google, language, machine learning, microsoft, policy, regulation, research, search, technology
• Few Firms Are At High Levels Of Customer Understanding, Study Finds
  Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
  July 20, 2023  Tags: analytics, artificial intelligence, data, data management, email, innovation, machine learning, research, strategy, uk
• GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
  Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
  July 20, 2023  Tags: advertising, artificial intelligence, content marketing, customer experience, cyber security, digital, generative ai, internet security, lead generation, machine learning, marketing, marketing funnel, research, social media, technology
• Microsoft Launches Vector Search In Preview
  In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.
  July 18, 2023  Tags: applications, artificial intelligence, bing, cloud computing, contextual advertising, contextual tracking, data, digital, events, machine learning, microsoft, mobile, research, saas, video
• Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
  The chief marketing application is behavioral segmentation, Sprout Social reports.
  May 18, 2023  Tags: algorithms, analytics, artificial intelligence, chat, email, machine learning, research, social media, technology, uk, voice search
• Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
  Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors. And 48% state their marketing performance exceeded internal expectations and marketing key performance indicators (KPIs), compared with 33% of marketers who do not follow this practice.
  September 13, 2022  Tags: advertiser-agency relationship, advertising, agency, budgets, campaigns, digital, google, machine learning, media buying, media planning, metrics, performance marketing, research, search
• European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
  But many see skills and measurement as key barriers to growth, WARC and MMA report.
  July 25, 2022  Tags: audio, covid-19, digital, digital marketing, email, europe, machine learning, metaverse, metrics, mobile, research
• Are Emerging Martech Trends Good For Business, Or Just Hype?
  Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But how effective are they in terms of turning a profit?
  June 15, 2022  Tags: artificial intelligence, augmented reality, blockchain, digital, iot, machine learning, martech, media measurement, mobile, recommendations, research, roi
• Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
  Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly impact the process.
  May 31, 2022  Tags: content creators, data, data management, digital, fake news, google, machine learning, research, search, technology
• Dstillery Introduces Cookieless Alternative
  Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
  May 16, 2022  Tags: ad targeting, advertising, agency, artificial intelligence, audience targeting, behavioral targeting, contextual advertising, contextual tracking, cookies, data, digital, health, health care, machine learning, privacy, programmatic, research, technology, web sites
• Google Gives Devices 'Social Intelligence,' Enables Non-Verbal Communications
  Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
  March 1, 2022  Tags: connected devices, data, digital, google, machine learning, research, search, technology, video
• 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
  Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
  January 26, 2022  Tags: amazon, artificial intelligence, bing, digital, ecommerce, google, machine learning, media buying, path to purchase, recommendations, research, retail, search, web sites
• IBM's Weather Data Now Sold Through AWS Data Exchange
  IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
  January 7, 2022  Tags: advertising, amazon, analytics, apparel, data, data management, digital, hyper local, machine learning, pharma, research, search, weather
• The Expansion Of SEO Into All Business Areas
  SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than other types of marketing spend.
  December 22, 2021  Tags: artificial intelligence, conversion cycle, data management, machine learning, metrics, performance marketing, research, roi, search, seo
• Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
  Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.
  December 21, 2021  Tags: ad tracking, analytics, apps, b2b, cmo, connected devices, connected tv, contextual tracking, cookie tracking, data, data sharing, experiential marketing, gen z, influencer marketing, machine learning, meta, research, search, strategy, tracking, virtual reality