Search results for "machine learning"

• The 'P' In Performance Is Pronounced 'Mobile'
  Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  September 26, 2023  Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
• Societal Issues Worldwide Show Up In Search And Performance
  The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
  September 18, 2023  Tags: brands, campaigns, education, energy, health, machine learning, mental health, pharma, policy, research, search, sustainability, web sites
• Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
  CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its staff.
  August 11, 2023  Tags: ad optimization, advertising, artificial intelligence, content, google, machine learning, microsoft, online publishing, publishing, research, search, seo
• Google TW-BERT Demonstrates Improvements On Search
  A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves performance.
  August 7, 2023  Tags: algorithms, artificial intelligence, digital, google, keywords, language, machine learning, open source, performance marketing, research, search, seo, technology
• Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
  The group's goal is to advance AI safety research, identifying best practices and standards, and facilitate information sharing among policymakers and the industry.
  July 27, 2023  Tags: artificial intelligence, digital, google, language, machine learning, microsoft, policy, regulation, research, search, technology
• Few Firms Are At High Levels Of Customer Understanding, Study Finds
  Few firms use identity resolution to unite data signals in a single customer view, Acxiom reports.
  July 20, 2023  Tags: analytics, artificial intelligence, data, data management, email, innovation, machine learning, research, strategy, uk
• GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
  Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
  July 20, 2023  Tags: advertising, artificial intelligence, content marketing, customer experience, cyber security, digital, generative ai, internet security, lead generation, machine learning, marketing, marketing funnel, research, social media, technology
• Microsoft Launches Vector Search In Preview
  In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.
  July 18, 2023  Tags: applications, artificial intelligence, bing, cloud computing, contextual advertising, contextual tracking, data, digital, events, machine learning, microsoft, mobile, research, saas, video
• Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
  The chief marketing application is behavioral segmentation, Sprout Social reports.
  May 18, 2023  Tags: algorithms, analytics, artificial intelligence, chat, email, machine learning, research, social media, technology, uk, voice search
• Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
  Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors. And 48% state their marketing performance exceeded internal expectations and marketing key performance indicators (KPIs), compared with 33% of marketers who do not follow this practice.
  September 13, 2022  Tags: advertiser-agency relationship, advertising, agency, budgets, campaigns, digital, google, machine learning, media buying, media planning, metrics, performance marketing, research, search
• European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
  But many see skills and measurement as key barriers to growth, WARC and MMA report.
  July 25, 2022  Tags: audio, covid-19, digital, digital marketing, email, europe, machine learning, metaverse, metrics, mobile, research
• Are Emerging Martech Trends Good For Business, Or Just Hype?
  Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But how effective are they in terms of turning a profit?
  June 15, 2022  Tags: artificial intelligence, augmented reality, blockchain, digital, iot, machine learning, martech, media measurement, mobile, recommendations, research, roi
• Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
  Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly impact the process.
  May 31, 2022  Tags: content creators, data, data management, digital, fake news, google, machine learning, research, search, technology
• Dstillery Introduces Cookieless Alternative
  Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
  May 16, 2022  Tags: ad targeting, advertising, agency, artificial intelligence, audience targeting, behavioral targeting, contextual advertising, contextual tracking, cookies, data, digital, health, health care, machine learning, privacy, programmatic, research, technology, web sites
• Google Gives Devices 'Social Intelligence,' Enables Non-Verbal Communications
  Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
  March 1, 2022  Tags: connected devices, data, digital, google, machine learning, research, search, technology, video
• 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
  Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
  January 26, 2022  Tags: amazon, artificial intelligence, bing, digital, ecommerce, google, machine learning, media buying, path to purchase, recommendations, research, retail, search, web sites
• IBM's Weather Data Now Sold Through AWS Data Exchange
  IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
  January 7, 2022  Tags: advertising, amazon, analytics, apparel, data, data management, digital, hyper local, machine learning, pharma, research, search, weather
• The Expansion Of SEO Into All Business Areas
  SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than other types of marketing spend.
  December 22, 2021  Tags: artificial intelligence, conversion cycle, data management, machine learning, metrics, performance marketing, research, roi, search, seo
• Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
  Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.
  December 21, 2021  Tags: ad tracking, analytics, apps, b2b, cmo, connected devices, connected tv, contextual tracking, cookie tracking, data, data sharing, experiential marketing, gen z, influencer marketing, machine learning, meta, research, search, strategy, tracking, virtual reality
• IAB: How Marketers Can Avoid Negative Consequences From Bias In AI
  Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society.
  November 17, 2021  Tags: ad technology, advertising, algorithms, artificial intelligence, digital, google, machine learning, microsoft, policy, research, search, technology
• Google Labs Returns With Futuristic AR, VR Focus
  Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather the company's innovative projects and long-term bets under one roof.
  November 11, 2021  Tags: augmented reality, digital, google, innovation, machine learning, research, search, virtual reality
• Google Reveals Next-Gen AI Architecture
  Twenty years of research advancements have helped elevate AI from a promising idea to an indispensable tool. Now Google says the technology is poised to help humanity confront some of the toughest challenges ever faced, from persistent problems like illness and inequality to emerging threats like climate change. And do multiple tasks simultaneously.
  October 29, 2021  Tags: artificial intelligence, digital, google, machine learning, research, search, technology
• MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
  The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement.
  October 28, 2021  Tags: advertising, algorithms, audience measurement, digital, machine learning, media measurement, ratings, research, television
• Google: When Slogans Are Created By Machine Learning
  Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work.
  August 11, 2021  Tags: art, artificial intelligence, creative, digital, gen x, google, innovation, language, machine learning, research, search, social media
• Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
  To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search on their own digital properties.
  July 27, 2021  Tags: addressable advertising, artificial intelligence, click-through, digital, google, machine learning, recommendations, research, retail, search, seo, shopper marketing, web sites
• CIMM Launches Pilot To Understand Time Spent Across 'Every' TV Platform
  The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand how time is spent across every platform available on TVs today."
  June 16, 2021  Tags: connected tv, cross-platform, digital, machine learning, media measurement, ott, research, television
• Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
  The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and search engines such as Dow Jones Factiva, Bing, Google, LinkedIn, and Xing, among others. It scans for professionals that match customer criteria.
  March 18, 2021  Tags: api-driven, artificial intelligence, bing, employment, google, linkedin, machine learning, microsoft, natural language, research, search
• IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
  The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the group will address based on feedback from industry participants.
  March 9, 2021  Tags: addressable advertising, advertising, algorithms, artificial intelligence, data, digital, dsp, gender, iab, machine learning, nielsen, programmatic, research, search, technology
• Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
  A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
  February 8, 2021  Tags: advertising, algorithms, amazon, automotive, engagement, facial recognition, machine learning, performance marketing, research, search, super bowl, television
• Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
  Deloitte describes technologies that can help retailers create bespoke customer experiences.
  January 4, 2021  Tags: artificial intelligence, customer experience, ecommerce, email, machine learning, personalization, research, retail