Only 8% of U.S. consumers said they had bought a non-fungible token in the past year. Brands can help raise awareness of crypto collectibles.
The finding comes amid a new wave of uncertainty related to COVID-19 variants, and as interest in crypto, NFTs and blockchain begin to crest.
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health of people and the planet we live
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report.
Blockchain was named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost's "Research Intelligencer." The study was fielded by Advertiser Perceptions
following the ANA's recent release of its "Word of the Year" for 2018: "brand purpose," which ranked as the fourth-most important term in our survey of advertisers and agency executives.
About 64% of organizations consider blockchain a tech initiative, but 46% of execs at these organizations feel unprepared to effectively use the technology.
ResearchAndMarkets.com has published a report on the state of blockchain usage in the retail market. It is expected to grow from an $80-million market share in 2018 to a $2.33-billion share by 2023.
More than a third of ad execs say their digital ad insertion orders do not run according to their plans, at least some of the time. The finding, part of a study of 300 advertiser and agency execs
conducted by Advertiser Perceptions in May, comes from a report on the potential for blockchain technology to reduce or remove errors in the digital supply chain.
For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.
The findings, which come from interviews with 300 advertiser and agency executives conducted by Advertiser Perceptions in May, indicate only 11% have utilized blockchain to date, and 13% of those who
have not plan to do so in the next year.
Because of antiquated, analog-based systems still used in product ordering, shipping, and inventory management, says the report, retailers lose more than $400 billion each year because of overstocking
or under stocking.
Online's share of daily minutes spent with media has grown seven points to a dominant 38% this year, according to new estimates released Thursday by GroupM. The analysis, part of GroupM's April 2018
"State of Digital" report, shows online surpassing TV for the first time this year. The estimates, which are global averages, weighted ot local spending, also shows an incremental effect: the total
time spent with these Big 4 media, has grown more than 10% since 2015. GroupM also surveyed WPP's global agencies network on a variety of other industry "hot topics."