Ad Execs: Blockchain Promising, But Slow To Adopt
- by Joe Mandese @mp_joemandese, September 14, 2018
For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.
The findings, which come from interviews with 300 advertiser and agency executives conducted by Advertiser Perceptions in …
