Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers

by Joe Mandese , December 20, 2021

In its first study benchmarking the appetite of consumers to invest in cryptocurrencies, GroupM's Mindshare unit found it is the area the greatest percentage of Americans plan to boost their spending on.

The finding -- part of Mindshare's ongoing tracking of consumer sentiment and expectations since the start …

agency, blockchain, consumer, consumer experience, covid-19, cryptocurrency, digital, loyalty, news, non-fungible tokens, research

4 comments about "Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers".

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Jim Meskauskas from Media Darwin, Inc., December 20, 2021 at 5:32 p.m.
Would love to konw who this sample group is.
Reply

Joe Mandese from MediaPost Inc., December 20, 2021 at 6:06 p.m.

@Jim Meskauskas:

Mindshare's weekly POOL survey examines how COVID-19 is impacting Americans' lives. We surveyed over 1300 about the coronavirus outbreak awareness, perception, and behavior changes in media, spend, and content.

Jim Meskauskas from Media Darwin, Inc., December 20, 2021 at 6:12 p.m.

I just find it hard to believe that more than 1 in 3 people over the age of 18 plans on spending more money on crypto. This sample group can't be a randomized sample of the average US population. At this time, crypto is almost entirely an esoteric asset class; not exactly the stuff of your average retail investor.

Joe Mandese from MediaPost Inc., December 20, 2021 at 6:23 p.m.

@Jim Meskauskas: Based on recent history, I don't find it hard to believe that 1 in 3 Americans would do anything.