Search results for "dsps"

• MRC (WMD?)
  The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
  May 1, 2023  Tags: ad spending, advertising, agency, audience measurement, dsps, media measurement, nielsen, ratings, research, supply side platform, television, upfront
• Garbage In, Garbage Out
  "Alternative currency is not just a question of research and methodology. It's about operationalizing it."
  April 14, 2022  Tags: ad buys, advertising, data, data management, digital, dsps, media buying, media measurement, metrics, nielsen, ratings, research, supply side platform, upfront
• Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
  Managing campaigns now takes an average of nine types of software or digital platforms.
  December 16, 2021  Tags: ad buys, advertising, campaigns, cmmr, digital, digital marketing, dsp, dsps, media buying, media measurement, mobile programmatic, mpprogrammatic, private marketplaces, programmatic, programmatic tv, programmatic video, ssp
• Advertisers See Media-Market Transparency As Top Concern
  Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
  December 15, 2021  Tags: ad exchange, cmmr, dsp, dsps, mobile programmatic, programmatic, programmatic tv, programmatic video, ssp
• Madison Avenue, Brand Thyself
  As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaign" magazine suggested this morning, teasing: "Are Holding Companies Undervalued?"
  January 18, 2021  Tags: agency, cmmr, dsps, holding company, media stocks, research, wall street
• Digital OOH Suppliers Standardize Ad Formats, Venues
  In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardization of the major digital out-of-home advertising formats. The initiative, which includes both "demand-side" and "supply-side" platforms that enable advertisers and agencies to buy digital out-of-home advertising programmatically, reduces the naming conventions of various biddable advertising formats by about two-thirds.
  December 9, 2020  Tags: ad buys, ad-supported video on demand, advertising, cmmr, digital, digital-out-of-home, dsps, media buying, out-of-home, outdoor, supply side platform
• HP Reaps Fruits Of Bringing Programmatic In-house
  Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one off; now we're pulling in most of the digital media activation: DSPs, paid social, and paid search."
  August 29, 2019  Tags: acquisition, agency, crm, data, digital, dsps, paid media, paid search, programmatic, roi, search, social media, technology
• How The 'Future 40' Are Transforming Real-Time Marketing
  Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report.
  July 8, 2019  Tags: augmented reality, blockchain, chatbots, digital, dsps, media buying, programmatic, real-time, research, technology, virtual reality