No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, GroupM and Horizon execs tell Wall Street analysts.
During his 18 years at BMO, Salmon established himself as a leading authority on digital advertising, including pioneering work on Amazon's ad business.
As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaign" magazine suggested this morning,
teasing: "Are Holding Companies Undervalued?"
Amazon, Facebook and Google report earnings Oct. 29. Analysts are looking for these key signals to make a difference.