January 25, 2023
Agencies To Wall Street: Short The Video Ad Marketplace
- by Joe Mandese @mp_joemandese, January 26, 2023
As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives -- GroupM's Kate Scott-Dawkins and Horizon's Donnie Williams -- said the kind of short-form video advertising formats popularized by TikTok will continue to gain steam among advertisers. …
