Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cmmr"
- Finding time for themselves is especially difficult for women between the ages of 25 and 54, when many are juggling multiple responsibilities.
- Top-line results are considered more significant than other metrics such as return on ad spend and audience reach.
- Effective search technology is necessary for brands to get the most out of the data they collect.
- A small portion of those delisted CTV apps sold advertising through open programmatic offers.
- When ads appear on web pages that are less cluttered with advertising, consumers are more likely to see them.
- After concerns about inflation, people are most worried about Russia's war on Ukraine.
- More than half of survey respondents said online reviews need to be posted within the past month to be relevant.
- Almost all U.S. consumers said they've heard of Netflix, but fewer feel confident they can explain the service to someone else.
- Only 16% of viewers of online video stick with content that is longer than an hour.
- Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery.
- The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
- Gaming captures less than 5% of advertiser budgets, but gaming makes up a bigger part of people's media time.
- Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022.
- But retailers and brands are seeking to strengthen relationships with viewers by livestreaming on their own websites.
- The best way to grab the attention of consumers is to post one to two items a day on a social media site.
- Consumers also saw the possibilities for several marketing-related functions. Almost half (44%) said customer service is a good application for the AI chatbot.
- More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping.
- COVID-19 has faded as a major concern for top marketing executives, contrasting with the fears of the past several years.
- However, the power of brand image tends to fade when the economy slows down and consumers watch their spending more closely.
- About three quarters of consumers said they would like to receive fewer messages in 2023 than they did last year.
- CTV users also were more likely to spend more time with their first app than with any other app during each tuning session.
- This younger group spends more time watching non-premium video and playing video games than watching traditional linear TV.
- Prime Video benefited from the new season of "Jack Ryan" and the exclusive airing of "Shotgun Wedding" starring Jennifer Lopez
- More than a third of people said they have heard of the metaverse, but have never used it
- Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.
- Diverse consumers also develop affinities toward brands that follow through on promises of community support.
- About half of U.S. adults said they get news from radio at least sometimes, according to Pew Research Center.
- Brand power measures how well a brand has built consumer interest in installing an app.
- More than 22,000 apps with ads detected were delisted from Google and Apple's app stores in 2022.
- Watching football brings people together, even when they don't enjoy other activities with their friends and families.
