Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment.
The newspaper industry shed workers at the beginning of the pandemic, hastening a longer-term trend.
Business outcomes such as revenue are the most popular measures of ecommerce success.
U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.
Risks including a 40-year high in inflation will challenge marketers to set the right tone in their promotional strategies.
A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.
Most social media and livestream purchases are inspired by content from brands.
OOH ads performed better than digital video, display, radio and print in urging consumers to take action.
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen.
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
CTV is considered more necessary than social video and national broadcast TV for video advertising.
The social video app helped sports-related content to expand its global distribution.
Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams.
Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments.
Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric.
About a quarter of pay-TV subscribers are "cord revivers," or people who had once cut the cord but decided to resubscribe.
Household incomes in the United States have risen in the past 50 years, but those gains have been distributed unequally.
A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people.
The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.