Finding time for themselves is especially difficult for women between the ages of 25 and 54, when many are juggling multiple responsibilities.
Top-line results are considered more significant than other metrics such as return on ad spend and audience reach.
Effective search technology is necessary for brands to get the most out of the data they collect.
A small portion of those delisted CTV apps sold advertising through open programmatic offers.
When ads appear on web pages that are less cluttered with advertising, consumers are more likely to see them.
After concerns about inflation, people are most worried about Russia's war on Ukraine.
More than half of survey respondents said online reviews need to be posted within the past month to be relevant.
Almost all U.S. consumers said they've heard of Netflix, but fewer feel confident they can explain the service to someone else.
Only 16% of viewers of online video stick with content that is longer than an hour.
Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery.
The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
Gaming captures less than 5% of advertiser budgets, but gaming makes up a bigger part of people's media time.
Streaming-device maker Roku expanded its share of voice for CTV ad sales to 50% in the second half of 2022.
But retailers and brands are seeking to strengthen relationships with viewers by livestreaming on their own websites.
The best way to grab the attention of consumers is to post one to two items a day on a social media site.
Consumers also saw the possibilities for several marketing-related functions. Almost half (44%) said customer service is a good application for the AI chatbot.
More than a quarter of U.S. consumers said they've permanently shifted their preferences to online shopping.
COVID-19 has faded as a major concern for top marketing executives, contrasting with the fears of the past several years.
However, the power of brand image tends to fade when the economy slows down and consumers watch their spending more closely.
About three quarters of consumers said they would like to receive fewer messages in 2023 than they did last year.
CTV users also were more likely to spend more time with their first app than with any other app during each tuning session.
This younger group spends more time watching non-premium video and playing video games than watching traditional linear TV.
Prime Video benefited from the new season of "Jack Ryan" and the exclusive airing of "Shotgun Wedding" starring Jennifer Lopez
More than a third of people said they have heard of the metaverse, but have never used it
Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.
Diverse consumers also develop affinities toward brands that follow through on promises of community support.
About half of U.S. adults said they get news from radio at least sometimes, according to Pew Research Center.
Brand power measures how well a brand has built consumer interest in installing an app.
More than 22,000 apps with ads detected were delisted from Google and Apple's app stores in 2022.
Watching football brings people together, even when they don't enjoy other activities with their friends and families.