AI tools are quickly becoming embedded in how Americans research and discover products.
Screen time is the single biggest source of tension in modern households, particularly among parents of Gen Alpha and the emerging Gen Beta.
The data favor media channels aligned with at-home and social behaviors: streaming video, retail media networks, social platforms and digital commerce environments.
One of the clearest signals from the data is mounting financial strain amid a compressed but highly actionable moment for advertisers.
Some marketers said they expect AI to contribute to workforce reductions, while a majority anticipate maintaining current headcount but redeploying talent.
Longer search times mean fewer viewing sessions and reduced ad impressions for ad-supported and FAST services.
Blind evaluations by expert moderators consistently rated AI-moderated interviews poorly on core qualitative skills, including rapport-building, improvisation and the ability to ask insightful
follow-up questions.
The way trust is built is evolving, with buyers placing greater weight on brand reputation, peer recommendations and visible expertise
Nearly two-thirds of teens ages 13 to 17 say they use an AI chatbot, with more than a quarter reporting daily use.
Context includes the situation, mindset and occasion in which consumers encounter brands.
Among supporters of the ban, common concerns included the vulnerability of young people to manipulation and influence.
The FIFA World Cup 2026, the Milano Cortina Winter Olympics and a rapidly evolving streaming ecosystem will push brands to stand out.
Entertainment has quietly expanded its share of the consumer wallet for the past three years.
Consumers are increasingly seeking comfort and escape through fandoms, collectibles and "cuteified" culture as traditional adult milestones recede amid economic pressure.
Business leaders continue to view premium media environments as places where consumers are paying attention by choice, not accident.
For political news, most young adults say it reaches them passively, and they tend to be more trusting of the information they see on social media.
Brands that can trigger positive feelings immediately, stand out quickly in memory and maintain a distinctive identity consistently outperform their peers.
But many advertisers, pressured by budgets and market uncertainty, continue leaning on cheap reach at the expense of brand equity.
A once-niche promotion is turning into a key part of the holiday shopping season for aspirational and experience-driven travelers.
"AI agents" can analyze consumer-recorded videos to surface micro-behaviors, hidden frustrations, emotional reactions and contextual details that traditional surveys routinely miss.
Legacy systems, manual processes, disconnected data pipelines and incomplete attribution models are the most common bottlenecks.
Food delivery, social commerce and artificial intelligence tools dominate the year's biggest gains in purchasing consideration, Morning Consult says.
More people worldwide are relying on social networks, video platforms and aggregators for news.
Younger adults are more likely than older cohorts to abandon a search entirely when they can't find something to watch.
GLP-1 users are nearly twice as likely as non-users to buy a holiday gift for themselves.
Brands that scale culturally intelligent creative without losing brand consistency will have a competitive advantage.
Advertisers largely agree that standardized metadata and TV schedule information would improve both confidence and spending in CTV.
Even with rising utility costs, medical premiums and credit-card fees, the average U.S. household is estimate to have more available cash than a year ago.
Advertisers can gain a window into real-time challenges, emotions and information journeys of parents.
More than 90% of U.S. retail conversions now occur outside the traditional Cyber Five window.