Weekly viewing of Netflix has steadily increased since 2021, and the platform's loyal base remains one of the most likely groups to recommend products they enjoy.
Brands risk alienating or misrepresenting both younger and older cohorts in their media and marketing strategies.
The growing price gap between ad-free and ad-supported plans is a catalyst for increased adoption of ad tiers.
Many marketers report saving nearly five hours a week through AI, though they also haven't receiving any formal training.
Brands that want to offer AI for families must build trust, respect screen fatigue and make technology relevant and easy to use.
Most reality TV watchers fall into the "light viewer" category, watching between one and five hours a week.
Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, fashion and lifestyle.
Leaning into brand heritage can lift ad attention by 5% and creative effectiveness by 6%, Ipsos says.
Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from third place last year.
Many adults say protecting both teens and aging parents online adds to daily pressure.
About three quarters of consumers prefer AI tools when they resolve issues faster than humans.
Most advertisers use MMM in combination with other methods like attribution modeling and experiments.
Meta recommends using a "ladder of incrementality" to evaluate which techniques are most reliable in measuring causality.
Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.
The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.
Brands that treat creators as strategic partners, not just media channels, are poised to reap the rewards.
Hispanic talent remains significantly underrepresented, appearing in just 7% of top programs despite making up 20% of the U.S. population.
The primary reason people cite for not paying? There's plenty of free news available.
Three-quarters of Gen Z parents and nearly half of millennials plan to use social platforms during their shopping journey.
A majority of MLB viewers plan to tune into at least one of the All-Star events, with nearly 40% of Gen Z respondents saying they'll watch both.
Only 44% of buyers say they frequently see marketing that feels relevant to their role or organization.
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization as the most impactful trend shaping the industry this year.
Just 36% of Americans subscribe to cable or satellite services, including 64% of those 65 and older.
Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine consumer needs.
More than half of current AI users surveyed expressed interest in AI-driven TV features that help them find and watch the shows they love.
Sources with relatively balanced bipartisan use include The Wall Street Journal, Forbes and the New York Post.
Snapchat users sent more than 2.5 billion voice notes during the first quarter of 2025.
Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontaneity and self-care as coping mechanisms.
Screen activities include streaming TV, work-related computer use and social media scrolling.
Just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 and 44% in 2024.