Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.
Trust is increasingly flowing toward familiar household staples, nostalgic childhood brands and products that have spent decades doing exactly one thing.
From protein powders and GLP-1s to wellness retreats and skincare technology, Americans are spending more money trying to optimize their health, appearance and longevity.
The products generating massive sales are not futuristic gadgets or breakthrough technologies. They're largely affordable items that promise visible benefits.
Brands winning on sustainability are highly selective about what they communicate and how they prove it.
As wedding season starts in full force, many couples appear increasingly determined to celebrate without lavish spending.
The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it.
AI referrals are increasingly delivering users who show up with a purpose rather than a vague desire to browse.
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
CTV continues its climb from promising newcomer to indispensable campaign weapon, but broadcast TV still rules.
Newsroom leaders say they want stronger audience relationships, but their production systems still behave as though homepage traffic circa 2012 is about to make a triumphant comeback.
Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation.
Audio's old workhorse keeps hauling most of the ad-supported audience.
Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.
Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.
When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time.
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty.
Students are asking the same question many advertisers wish consumers would stop asking: "What exactly am I getting for my money?"
At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys.
Media buyers discover they've been sitting on a human oilfield this whole time, Web3 report says
Platforms driven by influencer culture and algorithmic feeds showed stronger negative associations with happiness than platforms centered on communication, according to the World Happiness Report.
Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean.
The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found.
FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges.
Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing.
One audience is still fully targetable with premium travel messaging, while the other is drifting out of the category entirely or trading down hard.
Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020.
Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for advertisers, a report claims.
Nearly half of marketers say inventory labeled "premium" or "brand-safe" doesn't live up to the billing.