Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cmmr"
- From awareness to conversion, broadcast TV plays the most influential role in shaping buying behavior among wealthier households.
- More Americans now say they get their news from social and video networks than from television or digital news outlets.
- Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots.
- Almost two-thirds of survey respondents said they use their TVs to watch platforms like YouTube and Twitch.
- Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.
- Gen Z's price sensitivity is amplified by digital fluency, enabling this cohort to quickly compare prices and hunt for discounts across platforms.
- The e-commerce giant's model is only scalable up to a point, necessitating a pivot to more tailored strategies.
- Democrats on X are far more likely than Republicans to say their experience has been mostly negative.
- Work from home is over -- business usage of internet is ramping up.
- The share of news influencers with Bluesky accounts more than doubled in the four months after Election Day.
- CTV is on a clear growth path, but the advertising infrastructure hasn't caught up yet, according to a report by ID5 Technology.
- Marketers are depending on AI to free up their time for more strategic, high-value work.
- Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
- Half of advertising and media professionals surveyed expect to achieve full-scale AI integration by 2026.
- Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter.
- Director-level professionals were the most active content consumers across all industries.
- Travelers, particularly those swayed by social content, are turning loyalty programs into a strategic game.
- When it comes to media effectiveness, multiscreen TV stands out.
- The bank expects ad revenue excluding subscriptions to reach $3 billion in 2025, more than doubling from $1.4 billion in 2024.
- Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced.
- Borrell projects local digital ad spending to grow by 3.9% in 2025 and maintain an annual growth rate of around 4% through 2028.
- Polling reveals a sharp and growing ideological divide between Gen Z men and women, making them the most polarized generation in terms of gender-based attitudes.
- Fifty-nine percent of CMOs say their budgets remain insufficient to fully execute their strategies.
- Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025.
- Many AI companies still fail to implement proper safeguards to prevent their systems from reproducing or competing with professional media content.
- AI's real value, the report finds, lies in its ability to automate routine tasks, freeing up teams for higher-value, strategic work.
- Advertising remains the primary source of revenue, with smaller contributions coming from subscriptions.
- About three quarters of journalists say press releases remain the most useful asset PR teams can provide.
- Nearly half of consumers report an email as spam if they never gave explicit permission to receive it.
- Digital video's trajectory signals a "renewed confidence" in the channel's long-term viability, infrastructure and appeal.
