Leisure behavior can reveal to marketers not only what consumers buy but where they spend their attention.
Everybody agrees AI saves time. Agencies believe the saved time should cost clients more.
A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness.
The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region.
As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.
A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.
When a brand's ads look AI-made, many consumers say they lose trust in it.
Average academic performance across developed economies hit its lowest recorded level in science, reading and mathematics.
The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.
People may resent the hours lost to feeds, alerts and messages, but they continue reaching for the glowing rectangle with the devotion once reserved for family, faith and the television remote.
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according to a new forecast from the Interactive
Advertising Bureau.
More than three-quarters of Americans said they intentionally ignore or avoid digital ads.
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% more caffeine and what the company called a "bold kick of cherry."
For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm.
Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic.
Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting that financial success is merely waiting for
anyone willing to wake up at 5 a.m. and drink branded coffee.
While 73% of consumers worldwide support banning social media for children, only 39% on average think AI should be banned in schools.
More than half of the media budgets in several consumer packaged goods categories are going to retailers that sell advertising.
Marketers may rate themselves as highly mature, but their most common technical challenge is data quality.
College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at Michigan.
The average American can be described as 'Joy Pressured,' according to a new benchmark created by Ally Bank.
Consumers haven't sealed their wallets inside an inflation-proof bunker. They're spending more freely, although not necessarily at the businesses with the biggest advertising budgets.
By the time a sales representative enters the conversation, the buyer may already know the competitors, product limitations and approximate price.
Partnership planning should test audience overlap, incremental reach, reputation and future value before anybody announces a collaboration between a mayonnaise brand and a luxury sneaker.
While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less comfortable letting it control budgets,
adjust bids or make consequential campaign changes without supervision.
Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.
Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.
Consumers aren't looking for lofty brand declarations while calculating whether one child can wear another's sneakers. They want value, discounts and convenient ways to obtain the correct supplies.
Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work.
Smart TVs are rapidly becoming television's default viewing environment, making the home screen a valuable bridge between consumers and the sprawling collection of streaming services competing for
their attention.