Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cmmr"
- Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment.
- The newspaper industry shed workers at the beginning of the pandemic, hastening a longer-term trend.
- Business outcomes such as revenue are the most popular measures of ecommerce success.
- U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.
- Risks including a 40-year high in inflation will challenge marketers to set the right tone in their promotional strategies.
- A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
- Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.
- Most social media and livestream purchases are inspired by content from brands.
- OOH ads performed better than digital video, display, radio and print in urging consumers to take action.
- The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen.
- Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
- People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
- More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
- The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
- Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
- Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
- CTV is considered more necessary than social video and national broadcast TV for video advertising.
- The social video app helped sports-related content to expand its global distribution.
- Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
- The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
- Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams.
- Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments.
- Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
- Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric.
- About a quarter of pay-TV subscribers are "cord revivers," or people who had once cut the cord but decided to resubscribe.
- Household incomes in the United States have risen in the past 50 years, but those gains have been distributed unequally.
- A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
- Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
- Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people.
- The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.
