Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cmmr"
- An academic study found that Trump supporters are more likely to share misinformation, making them more likely to get suspended.
- TikTok saw the strongest growth in ad spend with about 27% from a year earlier.
- Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
- Almost half of Hispanic respondents said the representation of Hispanic people in advertising is "always" or "often" accurate.
- Almost two-thirds of regular sports event attendees say they avoided buying tickets in the past six months because of price hikes.
- Almost a third of consumers said they'll spend less this holiday season, with Gen X and baby boomers generally planning to cut back.
- Among the total number of websites observed, 8% were flagged as MFA during the study period.
- Brand advertising remains a top area of media investment as telecom marketers support full-funnel strategies.
- Brand-safety concerns should be re-evaluated to recognize the value of news audiences, a study says.
- Nine out of 10 Americans said they'll spend the same or less compared with last year.
- Brands have an opportunity to participate in the gaming platform with targeted advertising.
- Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning to increase social media spending.
- More than half of Hispanic Americans said they feel represented in digital advertising, perhaps a sign of improved audience targeting.
- The number of unique online authors discussing social media addiction increased by 12% in the past year.
- Public relations professionals have a variety of tools to reach key audience groups, including what are known as earned media placements. When it comes to sending out press releases, 83% of publicists say they post announcements on social media, making the newer channel more popular that news distribution services (69%), a newsroom page on an organization’s website (61%) and somewhere else on a website (43%), PR Newswire found in a survey. “Because the attention economy is fragmented across a wide range of platforms, comms professionals have turned to the integrated, multichannel strategies their marketing companions have championed for years,” according to PR Newswire. A slim 9% said they used paid placement, which typically is a hybrid form of advertising and information known as native advertising or sponsored content. Amid concerns that generative artificial intelligence, the technology behind the popular app Chat GPT, will one day replace knowledge workers, only 26% said they use these tools to help craft content for press releases. Among those respondents, the most popular uses for Gen AI is writing headlines (49%), writing body copy (41%), proofreading content (41%), generating ideas for press releases (38%) and conducting research (27%). “Those who are using gen AI to craft press release content reported doing so carefully and methodically,” according to the report. “A couple of respondents compared their use of AI to having an intern who creates the first draft, followed by heavy oversight and editing by a more senior professional. It’s important to remember that generative AI is merely a tool to help increase efficiency rather than replace creativity.”
- TikTok's influence on Gen Z is important going into the holiday shopping season.
- Comms professionals have turned to integrated, multichannel strategies their marketing companions have championed for years.
- About two-thirds of adults say news media cares more about getting people riled up than on providing a neutral account of facts.
- Only 44% of marketers say that their C-suite understands and supports marketing KPIs.
- Both candidates are struggling to reach diverse audiences such as Hispanics and Asians.
- Ninety percent of companies plan to invest in generative AI for marketing by 2025.
- The percentage of U.S. adults who said they supported a TikTok ban fell from 50% in March 2023 to 32% currently.
- Consumer expectations increase every year by an average of 30%, but brands typically keep pace at a rate of 8% to 12%.
- Price increases for streaming services are not a major concern for most U.S. households.
- Meeting Gen Z where they are on platforms such as TikTok and YouTube is seen as essential for engaging them.
- Still, about a third of consumers would feel disappointed if their gift came from AI.
- The invalid traffic rate for CTV was nearly as high as for mobile apps, a study found.
- More than two-thirds of likely shoppers plan to spend less than $100.
- More than a third of people said AI performs better than humans at customizing the content they see online.
- Sixty-seven percent of game players say that they often consume other media while gaming.
