Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cmmr"
- Despite the preference in long-form content, there is an opportunity for brands to participate in a multiscreen experience among different kinds of content.
- Trump's decisive victory over Democrat Kamala Harris in the race for the White House predictably has led to mixed reactions.
- The strong brands of tomorrow are "unafraid to mix things up and are often the first in their category to experiment with innovative."
- Four-fifths of CTV/OTT advertisers said streaming's value is greater than or equal to that of prime-time TV.
- In 12 of the major world economies, people between 50 to 70 years old are responsible for 27% of spending.
- Alternatively, some consumers are seeking escapism from the election through print and online publications.
- Generative AI chatbots such as ChatGPT are making small inroads into gift ideas.
- Budget cuts, campaign mismeasurement and last-minute changes also make like difficult for ad campaigns.
- Two-third of Gen Z consumers said social media platforms don't do enough to remove harmful content.
- Households will be on the hunt for value as their credit card debt rises 30% from two years ago.
- Consumers will gather information from three to four different sources before making a purchase.
- Temu's heavy investment in U.S. digital ads may have led Amazon to ramp up its presence in Google shopping ads.
- Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.
- Human creators are better at creating advertising experiences that enable lasting brand memories, a study indicates.
- Eight in 10 American teenagers say they see conspiracy theories on social media at least once a week.
- The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.
- Vice President Kamala Harris raised $1 billion in less than three months as a presidential candidate, an ample war chest for advertising.
- Holiday events and time spent with loved ones are bigger priorities for many U.S. shoppers.
- For marketers and media professionals, applying generative AI to their workflows is seen as a key priority.
- Estimates put the invalid traffic rate for all display and video advertising in the United States at about $11.78 billion in 2023.
- Republicans were more likely than Democrats to say that if their preferred candidate loses, it will be bad for the economy.
- Television viewers get annoyed by too many of the same ad, though they do like ads about favorite topics.
- An academic study found that Trump supporters are more likely to share misinformation, making them more likely to get suspended.
- TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier.
- Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
- Almost half of Hispanic respondents said the representation of Hispanic people in advertising is "always" or "often" accurate.
- Almost two-thirds of regular sports event attendees say they avoided buying tickets in the past six months because of price hikes.
- Almost a third of consumers said they'll spend less this holiday season, with Gen X and baby boomers generally planning to cut back.
- Among the total number of websites observed, 8% were flagged as MFA during the study period.
- Brand advertising remains a top area of media investment as telecom marketers support full-funnel strategies.
