Publicis Media will be the first media holding company to work with NBCU to test the new measurement across the One Platform, starting this quarter.
Accurate portrayals of historically excluded or marginalized people makes shows more engaging.
The disclosure follows Nielsen's decision to incorporate broadband-only homes into its universe beginning in January.
"We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham.
Crypto brands can help to shape people's opinions about a legal framework for digital currencies by recognizing different audiences.
The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services.
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it?
The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model for ad-campaign reach and frequency metrics.
The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement.
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
Live viewing's share rose from 86% in 1H 2020 among Comcast households.
We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement.
The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time.
Despite heavy Nielsen spin -- on- and off-the-record as well as to its investors -- that accreditation of its ratings services doesn't actually matter, the consensus among some of its biggest
customers is that the credibility of its services have been tarnished by the Media Rating Council's suspension of both its national and local services.
Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but see a timely opportunity with Nielsen under fire for
underreporting national TV ratings, and NBCU pushing for new measurement modes.
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate who they are and associate that
with a wide range of other audience attributes and consumer behaviors.
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind.
How are digital dollars moving your customers to action? Franchisees need to know exactly where their ad money goes and show results - quickly! Liz Bazner, the director of digital at A&W Restaurants,
tells us how in the past few years A&W has been doing just that since moving to a cost-per-visit measurement model for their campaigns.
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media.
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-established "media model" and include various new bizarre terms, such as "viewshed!" Are you kidding me?
The guidelines are based on consumers having an "opportunity-to-see" ads, which comes after the out-of-home ad industry's de facto currency had previously elevated the industry standard to a more
Nielsen, which recently reported $100 million in temporary cost savings related to the pandemic, says those cuts did not explicitly impact its field force, but "included voluntary pay cuts by our
leadership team, savings related to 401k and a reduction in corporate travel and expenses," according to Chief Data and Research Officer Mainak Mazumdar.
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can return to indoor public
places without their masks.
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution?
In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear and transparent with the MRC and our clients on every change in protocol we needed to make during Covid to
keep our people and panelists safe.... A single third party audit is the best approach for the industry and we will work closely with the MRC on all audit requests." VAB president/CEO Sean Cunningham
issued a statement in response on Friday, saying: "Nielsen's refusal to take any type of action, in the face of a research-backed request from its key industry stakeholders, is profoundly
disappointing and a massive disservice to a TV marketplace that has had a stellar track record for collaboration and transparency."
Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned.
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use."
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media.
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the average American spent using media each
day actually declined precipitously at the height of the COVID-19 pandemic.