Search results for "audience measurement"

• Will 'Multisensory' Ads Cast A Spell On Theatergoers?
  CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.
  December 20, 2024  Tags: ad performance measurement, advertising, analytics, attention, audience measurement, cinema, consumer experience, movies, research, technology, television
• Former Google Employees Create 14 Of The Top 50 AI Startups
  Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding for the top AI startups and have a combined valuation of $71.60 billion.
  December 9, 2024  Tags: ad campaign, ad performance measurement, analytics, artificial intelligence, audience measurement, earnings, investments, performance marketing, research, search
• Definition Of Video Ad Impression Has Grown More Complex
  The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting.
  December 6, 2024  Tags: ad performance measurement, audience measurement, cmmr, cross-device measurement, measurement, media measurement
• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
  Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.
  October 24, 2024  Tags: ad performance measurement, advertising, audience measurement, brand marketing, branding, brands, google, media buying, performance marketing, research, storytelling, word of mouth
• Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
  Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
  September 25, 2024  Tags: audience measurement, broadcast networks, cable tv, cnn, cord-cutting, entertainment, espn, media measurement, metrics, nbcuniversal, news, reach, research, television, viacomcbs
• Social Media Remains Key Priority For Health/Pharma Marketers
  Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning to increase social media spending.
  September 23, 2024  Tags: ad performance measurement, audience measurement, cmmr, health, health care, measurement, media measurement, pharma
• Reddit Users Challenge Google, Sending Business Owners A Message
  Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
  September 18, 2024  Tags: ad campaign, ad performance measurement, advertising, ai, analytics, artificial intelligence, audience measurement, audience targeting, baby boomers, bots, gen x, gen z, google, marketing, media buying, paid search, performance marketing, research, search, strategy
• Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
  Long-time audience measurement vet Josh Chasin is now an advisor to at least half a dozen brand-related analytics businesses.
  July 17, 2024  Tags: advertising, analytics, audience measurement, media measurement, research, television
• Streaming Viewing Estimate: Flat To Slight Gains Through 2026
  Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging 51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for all CTV/streaming video consumption.
  July 9, 2024  Tags: amazon prime, amazon prime video, audience measurement, connected tv, forecast, hulu, max, media measurement, peacock, ratings, research, streaming, television, youtube
• Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
  A recent ARF report says 6% of U.S. households watch TV "exclusively" on mobile devices -- a million more than in 2022.
  June 24, 2024  Tags: advertising, audience measurement, live streaming, media measurement, mobile, research, streaming, subscriptions, television
• British JIC Joins The MRC
  The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.
  May 22, 2024  Tags: advertising, agency, audience measurement, broadcasting, connected tv, data, media measurement, ott, ratings, research, streaming, television, uk
• March Madness Showcases Growth In Women's Sports Viewership
  Viewership for the women's final between Iowa and South Carolina was 21% higher than the men's championship game between University of Connecticut and Purdue University.
  April 12, 2024  Tags: audience measurement, basketball, cmmr, ratings, research, sports, television, women
• Psychologists Find A New Way To Analyze Behavior And Target Ads
  AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
  April 8, 2024  Tags: ad optimization, ad performance measurement, ad targeting, advertising, analytics, attention, audience measurement, data, data mining, media buying, performance marketing, research, television, tiktok, tv
• ARF Day One: Research And Measurement Becoming Ever More Complex
  The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
  March 21, 2024  Tags: artificial intelligence, attention, audience measurement, data, events, media, metrics, new york, privacy, research
• Nielsen Congratulates Comscore
  The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a vis OpenAP's JIC.
  March 20, 2024  Tags: audience measurement, big data, comscore, data, data management, media measurement, ratings, research, television
• Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
  The Norwell, MA-based media shop is rolling out a new media data-management platform, "FutureSight." Chasin most recently served as chief measurability officer at VideoAmp.
  March 5, 2024  Tags: agency, audience measurement, data, data management, media measurement, research
• Despite The Hype, Conversions Are A Poor Ad-Currency Choice
  The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
  January 19, 2024  Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
• JICs & MOCs: Ten Cornerstones
  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
  November 6, 2023  Tags: ad targeting, advertising, agency, alternate currencies, audience measurement, currencies, media measurement, research, television, video
• What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
  Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.
  November 6, 2023  Tags: ad buys, advertising, audience measurement, comscore, live streaming, media buying, media measurement, research, streaming, television, tv, youtube
• Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
  Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.
  October 31, 2023  Tags: ad optimization, advertising, audience measurement, big data, data, marketing, media buying, media planning, nielsen, research
• Finding a New Audience with a Virtual Restaurant
  During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communications, Brandy Butler, will share how they were able to reach a new audience with the introduction of Virtual Restaurants and are continuing to bring in incremental sales since then.
  October 20, 2023  Tags: audience measurement, audience-buying, covid-19, fast casual, fast food, qsr, restaurants, sales
• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• Why Television Reach Is Poised To Strike Out
  New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
  September 15, 2023  Tags: agency, audience measurement, content, media buying, media planning, research, television
• Rao Succeeds Kenny As Nielsen CEO
  Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired it in 1998.
  September 14, 2023  Tags: advertising, audience measurement, management, media measurement, nielsen, personnel, research, television
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
• Premium Inventory Access Drives ATV Spend Increases: Survey
  Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
  July 27, 2023  Tags: ad inventory, ad performance measurement, ad spending, ad technology, advanced tv, advertising, audience measurement, audience targeting, brand safety, data, inventory, media measurement, performance marketing, programmatic, research, search, targeting
• TVB: Local Broadcast News Impressions Beat Streaming By Up To 12X
  Daily impressions analysis shows local news programs outperforming six major streaming platforms.
  June 7, 2023  Tags: audience measurement, broadcasting, chicago, digital, los angeles, new york, research, streaming, television
• 64% Of Buyers Consider Creator-Generated Videos 'Premium'
  Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they employ, according to an Advertiser Perceptions survey for IAB.
  May 3, 2023  Tags: audience measurement, budgets, media measurement, research, user-generated content, video
• Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
  "We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung's Justin Evans disclosed.
  May 2, 2023  Tags: ad buys, advertising, analytics, audience measurement, big data, data, media buying, newfronts, research, streaming, television