Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.
Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired
it in 1998.
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
Daily impressions analysis shows local news programs outperforming six major streaming platforms.
Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they employ, according to an Advertiser
Perceptions survey for IAB.
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung's Justin Evans disclosed.
The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
The focus on media currencies continued on Day Two of the ARF Audience X Science conference in New York City Wednesday with the divide between Google's YouTube and the major broadcasters becoming
This year's ARF Erwin Ephron Demystification Awards recipient Artie Bulgrin recalled "our" mentor's fundamental reminders "frequency is crabgrass" and "reach trumps frequency."
Winterberry Group research aims to provide greater insight into the analytics market, examining and defining the current and future state of marketing analytics, industry challenges and factors for
CIMM looks to explore and identify ways to address the lack of standardization and other issues with ACR data.
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator.
Viewers also rank FASTs lowest on the advertising experience.
Economic uncertainty has made investment flexibility and ROI bigger priorities than ever, confirms an Advertiser Perceptions buyer survey.
As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales
strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
This younger group spends more time watching non-premium video and playing video games than watching traditional linear TV.
Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for
consumers, a study by Teads in collaboration with Censuswide found.
NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms
and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
The ANA, 4As, CIMM study comes days after the networks announced a media-owner committee to set new currencies, and concludes sellers have been aggressively working with individual agencies.
This most likely is the most anticlimactic Agency of The Year award profile I will ever write. That's because I called GroupM as our probable holding company-level entity of the year at the mid-year
mark back in July, based on what it had already accomplished by that point. I added that it was GroupM's to lose, and challenged its peers to step up and prove me wrong.
NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the
Millennium shifted billions of dollars from broadcast to cable.
The new DASH study also finds YoY household penetration levels flat to down for most major streamers.
In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original industry research.
We found that 44% of U.S. adults are either somewhat or very likely to view at least some matches. This is an improvement over the last time the U.S. qualified for the tournament, when 37% of
respondents in our 2014 survey said they would be watching.
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Cloud and Gracenote's Advanced Discovery suite. It offers measurement and advanced planning across
TelevisaUnivision's national, digital, local and audio affiliates as well as its streaming service, ViX.
Advertisers' increasing reliance on first-party data will materially change media planning, buying, and selling and re-establish foundational values that have been downplayed in the programmatic era.
Eventually, it will put publishers on a level playing field with walled gardens, according to 68% of advertisers that Advertiser Perceptions interviewed in June.
Nearly half of of teams responsible for addressable TV advertising cover both linear and digital planning, finds the latest survey of agency and brand decision-makers for Go Addressable.
Tubular Labs, which provides insights from a variety of platforms, added data from search and domain activity to its Consumer Insights product to support advertisers, creators and publishers.