Commentary
JICs & MOCs: Ten Cornerstones
- by John Grono , Tony Jarvis , November 6, 2023
Background
The “Ten JIC Cornerstones” identified in this White Paper have evolved from years of experience in many countries for many major media that ultimately have provided a single, agreed trading currency for the medium managed by a representative multi-partite independent Joint Industry Committee, JIC, or a media owner dominated …
Of course. A good salesperson can sell the goods with proper numbers no matter how bad the truth of the numbers are. Sadly, folks confuse selling and lying and are ignorant or uncaring that the legitimizing of less than factual data longer term destroys the very media's saleability and thus existence.