John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• Need To Bone Up On Digital Out-of-Home Measurement? Try The IAB by Joe Mandese (Planning & Buying Insider on 07/14/2025)
  

  Ed, in AU proximity and vision of a billboard was around 35% ... may have changed.

• Paramount/Trump Deal? Not Done Yet - Think Advertising by Wayne Friedman (TV Watch on 07/11/2025)
  

  Good point Wayne with ... "But wait -- there is more -- although probably not directly connected to this deal. Political comedy -- (and commentary?) -- could be on the block."I thought that the Political jokes were primarily generated within the White House.

• Perplexity's AI Browser Will Have All The Data by Laurie Sullivan (Performance Marketing Insider on 07/10/2025)
  

  Gosh.   Next thing will be reporting when you have gone to the toilet ... location, duration etc.

• What Obama Told Us About Truth, Tech, And The Next Generation by Steven Rosenbaum (Media Insider on 06/23/2025)
  

  Well put Artie.   Thank you from afar.

• Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey by Wayne Friedman (Advanced TV Insider on 06/18/2025)
  

  Don't worry Wayne ... the under 30s won't have time to read your comment (hehehe).

• At Cannes Lions, Ad Measurement Is The Creative Industry's Most Urgent Challenge by Nada Bradbury (MAD on 06/13/2025)
  

  I agree with Tony and Ed.There is also an issue beyond just whether the ad is "seen" using claimed technical measurement.   But SURELY it is important that the measure of repetition of seeing an ad is at least, and if not even more, important of frequency.   Sit down and watch your TV (or other advice), count how many times you see the same ad in an hour ... surely that will drive you mad having to watch the same ad for something you don't need of want!

• Ghouls Out: Undead Walk Among Us In Syfy's 'Revival' by Adam Buckman (TVBlog on 06/11/2025)
  

  One can only hope that it is a dying trend.

• Why Creators Are Eating The World by Cory Treffiletti (Media Insider on 06/04/2025)
  

  Will probable excelerate the growth of non-social media.

• Meta Plans To Automate All Ad Creation By 2026: Report by Colin Kirkland (MediaDailyNews on 06/02/2025)
  

  Hmmm.   So the operation plan is "... demanding nothing from advertisers but connection to their bank account."But what happens if the advertiser doesn't want, like or accept the advertisement that was publicly released without approval by the advertiser?   Sounds like a massive court case in the offing.

• How AI Will Force Agencies To Rethink Pricing Models by Richard Whitman (Mediapsssst on 05/13/2025)
  

  Bravo Ed.   Spot on.The difference between a good creative agency and AI is that AI is primarily based on information that is easily accessible that anyone dig into the pool.A creative ad agency (the ad and the placement strategy) produces a new communication to the market.   Yep, once such strategies are public they will flow into AI.   If you can't afford originality with your product ... just knick the ideas your liked and do it via AI. 

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