John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In by Joe Mandese (Media 3.0 on 05/10/2024)
  

  I wonder how long before battalions of fake consumers junp aboard.

• What Would Happen If We Let AI Vote? by Gord Hotchkiss (Media Insider on 05/07/2024)
  

  Gord, following on your statements on driving, I eagerly look forward to AI Formula 1, and a refreshed AI NASCAR series etc.   What a heavenly picture that paints.Marty, you make very good points about congressional districts.   A three-round stoush between AI and Eldbridge Gerry would probably solve all sorts of issue in around 10 minutes.   SImple.

• Is Social Now The Largest Ad Channel -- Depends On Who You Talk To by Joe Mandese (Planning & Buying Insider on 05/02/2024)
  

  Very true Leo.In AU we (in the main) define specifications of what each medium wants and/or needs.    That is put to the research market and assessed by a panel of specialists (media owners, media agencies and also input from advertisers) to select the best options and then the costs are assessed to decide the winner.   The costs are then shared amongst the subscribers reflecting their incomes.   The macro data is generally circulated in the main media for public use, but the micro data only goes to the subscribers which is analysed client by client, brand by brand etc.The missing thing that we all want is a single universal measurement of all media.   My belief is you can't measure all media and media users in a single shot.   For a couple of decades we have been using modelling to produce guidelines of what the most efficacious combination was for a category, or a brand, or a location, or a price.

• Somebody Had Balls When They Named This Quiz Show by Adam Buckman (TVBlog on 05/06/2024)
  

  We don't get that show in AU (thanfully), but based on the photo it looks like the host's balls drop.   Says it all.

• Is Social Now The Largest Ad Channel -- Depends On Who You Talk To by Joe Mandese (Planning & Buying Insider on 05/02/2024)
  

  Great comment and summary Leo.   Many thanks.

• In Dissent by Tony Jarvis (MediaDailyNews on 04/29/2024)
  

  Good points Ed.   In AU the majority of media groups (seller and buyer) haven't fallen into the "big number" trap ... though recently one has just broken away.   Also just last week the Audit Bureau for Newspaper and Magazines closed as the major publishers had withdrawn quite some time ago.   But a large number of small publishers are now meeting to try to generate an alternate - but fair - measurement system.   We did the inverse around the same time to get usage data for small regional radio stations (which are very valuable and powerful in small markets) awhich had no measurement at all, and it has been an expanding success.

• In Dissent by Tony Jarvis (MediaDailyNews on 04/29/2024)
  

  If little old AU could develop and launch MOVE over almost 15 years ago based on LTS "eyes on", then follow it up with MOVE 1.5 to cater for digital billboards, and will release MOVE 2.0 (and ensuring that it can smoothly integrate into third-party planning and buying for vendors and agencies) this year, I am flabbergasted with the US market's approach to sinking to the bottom of the bottle of barrel of Lowest Common Denominator.

• Is Social Now The Largest Ad Channel -- Depends On Who You Talk To by Joe Mandese (Planning & Buying Insider on 05/02/2024)
  

  Good post Joe.I like that old saying that the most accurate forecast is that forecast is rarely accurate.

• Google Takes Another Blow From CMA On Privacy Sandbox Setbacks by Laurie Sullivan (MediaDailyNews on 04/29/2024)
  

  I agree with that sentiment Ed.It is hard enough to get unanimity of media owners, advertisers and media buyers in a single medium,  So I like your use of the phrase "each medium in a comparable manner".   Can I borrow it?

• Kristi Noem's Dog Day Afternoon by Barbara Lippert (Mad Blog on 04/29/2024)
  

  Barbara, I suspect that as I age my memory lags.   Can you remind me what you call a female dog?

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