John Grono
Member since August 2003- Director GAP Research
- 12 Yuille Avenue
- BUNDANOON New South Wales
- 2578 AUS
Research consultancy to broadcasters and media agencies
- JICs & MOCs: Ten Cornerstones in
MediaDailyNews on
11/06/2023
The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is
operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
- This Just In... Nielsen Touts 'Enhancements' Beginning This Fall
by
Joe Mandese
(Planning & Buying Insider on
08/19/2026)
Very interesting Joe, and thank you for Ed and Josh (and also Pat).Accurate data is virtually imposible ... by the time you finish that start will have changed.As a coincidence, last Monday the Australian Bureau of Statitics started our 2026 Census. It is door-knocked to collect the data that the people in the home provided. In our country is large but only ~28m people living in ~11.5 homes. It takes over a year to get as accurate as possible for all people, homes, ages etc.Ironically, if you have 'overnight data' based on a well organised statisically (and monitored daily) panel you can get acceeptable data ... often within 3% to 5% variations from day-to-day etc.The key between daily data statistical methods is whether that the panellists are consistent.Secondary, is the method that other data souces are often used. An example (which I noted as a research method check) produced 'TV Ratings' that felt difficulty high.Why? If you were watching content on a TV (e.g. from a 3rd-party content source) and the viewer turned the TV off but left the 3rd-party source still providing content that wasn't seen on the TV or prior-active source.
- Study Finds More Than Half Of CTV Programmatic Served On Large Screens
by
Wayne Friedman
(Advanced TV Insider on
08/05/2026)
Agreed Tony.In Australia we've had a few 'researches' reported that in a month that more than 100 million Aussies watched a particular programme. Quite a miracle with Australia when it just crossed 28 million people!
- Serendipity And Our Media Menu
by
Gord Hotchkiss
(Media Insider on
08/04/2026)
Great commentary Gord.I agree that effectiveness over efficiency is a likely road to staleness rather than expansion.But I have spotted that when you tried various podcasts but still felt things missing ... it's serendipity found your hat!
- AI Robotic Voices Shut Down Humans
by
Laurie Sullivan
(Performance Marketing Insider on
08/03/2026)
What's next ... maybe AI going to the toilet for you ?!?!?!
- LinkedIn Reverses Approach To AI-Generated Content
by
Colin Kirkland
(MediaDailyNews on
07/30/2026)
Josh and Ed, thank you for your honesty of the comments you have discussed. Wisdom has strength.
- Bakery Owner Panicked After AI Overview Hung A Closing Sign
by
Laurie Sullivan
(Performance Marketing Insider on
07/27/2026)
An example of AI Farce instead of Fact.
- Netflix Viewing Hours Hit 97B, Q2 Revenue +13%
by
Wayne Friedman
(Television News Daily on
07/16/2026)
I totally agree that.I have seen various 'reports' that were based on the duration of 'the broadcasting device' but not knowing (1) how many people per househide are watching (2) for how long they are viewing (3) and when 'the household' have stopped viewing, does the reported viewing timing be based on the household and not the device.
- Netflix Viewing Hours Hit 97B, Q2 Revenue +13%
by
Wayne Friedman
(Television News Daily on
07/16/2026)
FYI, the 97 billion hours over 6 months average at 500 Million hours a day. Given that globally the reported population is 8.3 billion, it equates to somewhere around 16% to 17% an hour per day.
- Writers Union Sues To Block Paramount-WB Merger
by
Wendy Davis
(MediaDailyNews on
07/14/2026)
Gees Wendy ... if I could acquire Warner Bros for $110 I'd rush in as I checked the cash in my wallet. Chuckle, chuckle.
- IAB Talks New Video Standards: Complex, Simple Or Otherwise?
by
Wayne Friedman
(TV Watch on
07/10/2026)
Ironically, more complex vectors generally distorts total usage. The user then increase it's frustration and just put in anything which ironically distorts the objective.