John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• The New Agile Political Media Campaign Cycle by Joe Mandese (Red, White & Blog on 07/26/2024)
  

  Joe, I liked your phrase "I can tell you it still is shifting roughly daily and at some points, intraday" when discussing that the political news cycle had already compressed to daily.In essence there seems to be a massive amount of volatility.But I wonder whether the volatility is in the people's opinions or is the volatility in the opinion research.   One example was was that at one stage when Biden was stumbling one of the polls had Trump 60-40.   Biden steps down and Harris steps in and the next poll I saw was Trump 48-52.I think thaty shows that the fascination to get data quicklyy and put it in the media, and I admit that it is hard to assess from AU.   But thoses two polls imply that 12% of voters who were pro Trump were no longer pro-Trump is a matter of days.   I find that extremely unlikely as the Trump MAGAs seem to be welded on.But why is that happening?My guess is that many polls are now based on speed, low cost and being first into the media.   To do that there will probably an implied accuracy because we did a n=3,000 (or some number) poll and as long as they get 3,000 that is accurate.   Those 'rules' employed in the '60s and '70s and maimnluy were by telephone, mail or door-to-door.   Behind all that were requirements of fair geographic distribution, gender matching the census, have the age distribution close to the census ... and for some polls occupation, inceom etc,These days they just push out an on-line questioannire and once the n=xxxx quota is met that the job is done and rapidly reported.   It is now endemic globally.  I think that FiveThirtyEight's accumulation of numerous sources has the best chance of being within coo-eee of being on the money.

• X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops' by Colin Kirkland (MediaDailyNews on 07/18/2024)
  

  How the devil did that be posted twice?!?!   No Colin, it wasn't different trying to increase your readership.

• X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops' by Colin Kirkland (MediaDailyNews on 07/18/2024)
  

  A great post Colin.I'm wondering whether it is a global method of reporting the digital audience on a monthly basis.  I also wonder whether the old "2 second" rule applies when reporting audience reach.If so, doesn't that mean that a person could happen to land on a piece of content as they flick through on their preferred device, and that carry the same weight in the cumulative audience as a viewer who loyally view their favourite daily content?   I'm seeing some very concerning PR reporting here in AU.

• X Touts Misleading Engagement Stats, Ad Buys See 'Drastic Drops' by Colin Kirkland (MediaDailyNews on 07/18/2024)
  

  A great post Colin.I'm wondering whether it is a global method of reporting the digital audience on a monthly basis.  I also wonder whether the old "2 second" rule applies when reporting audience reach.If so, doesn't that mean that a person could happen to land on a piece of content as they flick through on their preferred device, and that carry the same weight in the cumulative audience as a viewer who loyally view their favourite daily content?   I'm seeing some very concerning PR reporting here in AU.

• Why Time Seems To Fly Faster Every Year by Gord Hotchkiss (Media Insider on 07/16/2024)
  

  A great post Gord.   I think I might link up with you .. hehehe.

• Do More Guns Make Us Safer? by Steven Rosenbaum (Media Insider on 07/15/2024)
  

  Very true Joe.It is a day most Aussies will never forgetthe massacre but most rememeber the date.   It was the day before our first wedding celebration ... not quite what we looked forward to.Our (quite conservative) Prime Minister did a great job in legislating a permanent gun amnestry and a tightening of firearm registration (person and gun).   Sadly the  conservative side of our politics seem to have been more focused on the rights to have guns and has resulted on a reduction of people with gun licences but the number of guns have almost dubbled.    Also sadly the opposite site of the spectrum have not addressed this issue.

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Thank you for the clarification.

• Streaming Viewing Estimate: Flat To Slight Gains Through 2026 by Wayne Friedman (Television News Daily on 07/09/2024)
  

  Good point Ed.   The slow streaming gains will be at the expense of broadcast.   It is makin an impact in AU.

• Meta Battles Billionaire Over Fake Crypto Ads by Wendy Davis (MediaDailyNews on 07/08/2024)
  

  I ain't a banner-holding fan of Twiggy Forest ... but go get 'em!

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Is it a tad odd that "demand is a few degrees cooler" and that "45% of advertisers saying they spent 10% more, year over year, in the second quarter".Given the above that if 45% say they spent 10% more YOY (albeit in Q2), doesn't it mean that the the remaining 55% must have collectively reduced their spend demand by more than 10%?   Please explain.

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