OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'

Omnicom's OMD and Teads Monday will release results of a neuroscience study focused on understanding attention metrics used in the ad industry, including a new set of measurement tools for analyzing ad attention.

This study, conducted in March 2023 in partnership with RK Neuroconsulting and Offerwise, analyzed video ads in …

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