OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
- by Laurie Sullivan @lauriesullivan, September 25, 2023
Omnicom's OMD and Teads Monday will release results of a neuroscience study focused on understanding attention metrics used in the ad industry, including a new set of measurement tools for analyzing ad attention.
This study, conducted in March 2023 in partnership with RK Neuroconsulting and Offerwise, analyzed video ads in …
