Psychologists Find A New Way To Analyze Behavior And Target Ads

by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2024

Full-time cognitive psychologists in AnalyticsIQ’s research department have been working to determine the best ways to improve performance with each targeted ad, especially since cookies have begun to disappear as targeting options.

“We try to solve for unique and unknown consumer behavior and characteristics with help from a panel of …

ad optimization, ad performance measurement, ad targeting, advertising, analytics, attention, audience measurement, data, data mining, media buying, performance marketing, research, television, tiktok, tv

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