Streaming Viewing Estimate: Flat To Slight Gains Through 2026

Average daily time spent on premium streaming platforms continues to slow and mature -- with estimates of flat to slight growth in the coming years, according to estimates from eMarketer.

One of the exceptions this year is Peacock, which is projected to see a 15% rise to average …

4 comments about "Streaming Viewing Estimate: Flat To Slight Gains Through 2026".
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  1. Ed Papazian from Media Dynamics Inc, July 9, 2024 at 4:32 p.m.

    Wayne, how can this be? With linear TV on its last legs and cord cutting wiping out cable where will all of that viewing time go? Seriously, of course streaming viewing gains will slow---that's been evident for some time. But flat or  only slight growth for the next few years? I'm not so sure I buy that.

  2. John Grono from GAP Research, July 9, 2024 at 9:28 p.m.

    Good point Ed.   The slow streaming gains will be at the expense of broadcast.   It is makin an impact in AU.

  3. Ed Papazian from Media Dynamics Inc, July 10, 2024 at 6:59 a.m.

    John, in the states broadcast TV has a bit of a protecdtive cushion in that 15-16% of our TV homes get over-the-air reception and about a fourth of these only get OTA---meaning broadcast. So cable is more likely to suffer greater losses to streaming as a cost saving mchanism for some consumers than broadcast TV, though both will be affected.

  4. Ed Papazian from Media Dynamics Inc, July 17, 2024 at 5:59 a.m.

    Re those daily time spent figures, as stated they refer only to "users"--- those who watch per day--- not to all adults. For example, if you figure 5 hours of TV per day for adults and You Tube gets 9% of this per Nielsen's Gauge reports, then the daily doasge of You Tube content  viewed on a TV set for all TV home adults is only 27 minutes. Which means that only  half of all TV home adults watches You Tube on  a  given day.

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