January 25, 2023
Commentary
ARF Day One: Research And Measurement Becoming Ever More Complex
- by Tony Jarvis , Op-Ed Contributor, March 21, 2024
The opening day of the Advertising Research Foundation’s (ARF) Audience X Science Conference in New York City Wednesday, as always, offered intriguing insights on leading edge topics including AI and attention metrics for media and brands.
In his opening remarks, President and CEO Scott McDonald noted the continuation of media …
