Search results for "brand safety"

• IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
  Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
  August 22, 2023  Tags: ad optimization, advertising, brand safety, brands, campaigns, content, iab, keywords, media, media measurement, research, search, seo, strategy
• Premium Inventory Access Drives ATV Spend Increases: Survey
  Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
  July 27, 2023  Tags: ad inventory, ad performance measurement, ad spending, ad technology, advanced tv, advertising, audience measurement, audience targeting, brand safety, data, inventory, media measurement, performance marketing, programmatic, research, search, targeting
• NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
  NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
  July 19, 2023  Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites
• Social Media's Safety Measures For LGBTQ+ People Are Still Inadequate: GLAAD
  Advocacy group GLAAD says social media fails to protect LGBTQ+ people from hate speech and harassment.
  June 20, 2023  Tags: brand safety, cmmr, diversity, social media, social networking, social networks
• Pinterest At Cannes Calls On Companies To Make The Internet Safer
  Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.
  June 20, 2023  Tags: brand safety, cannes, cause-related, children, internet, internet security, kids, online, pinterest, research, search, technology
• Why Marketers Should Court Black Creators On Social Media
  A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
  June 19, 2023  Tags: african american, brand safety, content, content creators, content marketing, digital, engagement, marketing, nielsen, q&a, research, social media, tiktok, trends, twitter, youtube
• Brands Face Threat From Impostors In Cyber Attacks
  The most abused brand last year was Microsoft, with more than 30 million messages using the software giant's name in a cyber attack.
  April 3, 2023  Tags: brand marketing, brand safety, branding, cmmr, phishing
• When Misinformation Passes The Turing Test
  "Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent of a Turing test.
  March 22, 2023  Tags: artificial intelligence, brand safety, chat, misinformation, news, research, technology, television
• In-Game Advertising Underused Due To Misperceptions: IAB
  While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report.
  March 8, 2023  Tags: ad technology, advertising, brand safety, connected tv, digital, gaming, iab, media measurement, research, television
• Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
  "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
  January 23, 2023  Tags: advertising, agency, analytics, apparel, australia, automotive, b2b, beverages, brand safety, content, content issues, contextual advertising, digital, entertainment, gaming, metrics, performance marketing, qsr, research, sports, technology, uk
• Most Teenagers Have Viewed Online Pornography, Some On Social Media
  Among the teens who said they deliberately viewed pornography, 59% indicated they had done so every week.
  January 11, 2023  Tags: brand safety, cmmr
• Apple Was One Of Twitter's Top Advertisers In 2022: Analysis
  To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
  November 28, 2022  Tags: ad spending, advertising, apple, apps, brand safety, media buying, research, social media, twitter
• Controversial News Topics Are Safe For Ads, Consumers Say
  But most consumers don't approve of advertising that appears next to different kinds of objectionable content, like porn or hate speech.
  October 27, 2022  Tags: brand safety, cmmr, news
• Online Misinformation Has Negative Effects On Brand Safety, Confirms Research
  Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
  September 8, 2022  Tags: brand image, brand safety, cmmr, misinformation
• Marketing & PR Execs Blame Social Media For Spreading False Info
  A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
  May 23, 2022  Tags: brand image, brand safety, branding, brands, cmmr, environment, influencer marketing, public relations
• Responsible Data Usage Underlies Consumer Trust In Brands
  Good personal experiences help to build trust in brands, while "bad" personalization can be destructive.
  March 22, 2022  Tags: brand image, brand safety, branding, brands, cmmr, consumer, consumer experience, personalization
• Consumers Are Receptive To Brand Messaging About Ukraine
  Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis.
  March 14, 2022  Tags: brand image, brand marketing, brand safety, branding, brands, cmmr, ukraine
• Gannett Spoofed Advertisers For 9 Months, Researchers Say
  Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
  March 9, 2022  Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
• Most People Are Open To Ad Targeting Based On Their Media Habits
  The finding may indicate that consumers are more receptive to contextual advertising.
  January 20, 2022  Tags: brand image, brand marketing, brand safety, brands, cmmr, privacy, social media, social networking, social networks, trust-based marketing
• Ad Context Affects Consumer Views About Social Values Of Brands
  Brands that advertise next to positive articles about environmental issues are more likely to be perceived as eco-friendly.
  December 28, 2021  Tags: brand safety, cmmr, content, contextual advertising, contextual tracking, digital content, marketing/branding/advertising
• Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
  Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the rise, and 86% of media experts see it as a key opportunity in the year ahead," reports Integral Ad Science, based on a new survey of digital advertising and media execs.
  December 17, 2021  Tags: brand safety, connected tv, ctv, metrics, mobile, programmatic video, research, social media, streaming, television
• Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
  At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic.
  December 13, 2021  Tags: ad buys, advertising, brand safety, digital, digital content, media buying, performance marketing, research, television, trust-based marketing
• Brand Purpose Influences Most People's Purchase Decisions
  Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose.
  November 23, 2021  Tags: brand image, brand marketing, brand safety, branding, brands, cmmr, gen z, millennials
• Kroger Launches Private Marketplace To Support First-Party Ad Targeting
  Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
  October 20, 2021  Tags: ad buys, advertising, agency, audience targeting, brand safety, brands, connected tv, cpg, data, digital, dsp, holding company, launch, performance marketing, programmatic, research, retail, search
• Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
  Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
  October 18, 2021  Tags: advertising, brand safety, content issues, digital, digital content, display, europe, research, viewability
• Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
  The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
  October 8, 2021  Tags: brand safety, cause-related, children, facebook, research, search, social media, tiktok, twitter, uk
• Twitter Unveils New Tools to Help Brands In Q4
  Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
  September 17, 2021  Tags: advertising, brand safety, comscore, digital, research, social media, tools, twitter, video
• Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
  Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
  June 14, 2021  Tags: ad campaign, advertising, analytics, audience targeting, brand safety, cloud computing, connected tv, digital, ott, programmatic, research, streaming, television
• Pixalate Debuts CTV-Mobile 'Trust Index'
  The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.
  May 24, 2021  Tags: ad fraud, advertising, brand safety, connected tv, digital, metrics, mobile, online publishing, programmatic, programmatic tv, research, roku, streaming, tv, viewability
• Cancel 'Red, White & Blog,' Please!
  I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they provide the financial support for Fox News to do it.
  May 19, 2021  Tags: ad buys, advertising, brand safety, cause-related, fake news, fox news, news, politics, research, television