Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
Advocacy group GLAAD says social media fails to protect LGBTQ+ people from hate speech and harassment.
Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially
A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
The most abused brand last year was Microsoft, with more than 30 million messages using the software giant's name in a cyber attack.
"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent
of a Turing test.
While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report.
"Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
Among the teens who said they deliberately viewed pornography, 59% indicated they had done so every week.
To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
But most consumers don't approve of advertising that appears next to different kinds of objectionable content, like porn or hate speech.
Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
Good personal experiences help to build trust in brands, while "bad" personalization can be destructive.
Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis.
Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
The finding may indicate that consumers are more receptive to contextual advertising.
Brands that advertise next to positive articles about environmental issues are more likely to be perceived as eco-friendly.
Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the rise, and 86% of media experts see it as a key
opportunity in the year ahead," reports Integral Ad Science, based on a new survey of digital advertising and media execs.
At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic.
Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose.
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of
viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they
provide the financial support for Fox News to do it.