Search results for "brand safety"

• Social Media Is Deemed Most Likely To Face Challenges In 2025
  Challenges include legislation that may limit social use and heightened brand risk due to AI-generated content.
  November 25, 2024  Tags: brand safety, cmmr, influencer marketing, social media
• 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
  "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.
  November 17, 2024  Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
• Hate Speech Researchers Fight Musk Bid To Revive Suit
  The nonprofit research organization Center for Countering Digital Hate on Friday urged a federal appeals court to reject a bid by X Corp. to revive its lawsuit against the group.
  September 20, 2024  Tags: brand safety, content, content issues, digital, legal, research, twitter
• Meta And Amazon Join Frontier Model Forum For AI Safety
  To help create and maintain a safer, more accountable AI ecosystem, Meta and Amazon have joined the Frontier Model Forum, an industry-led non-profit organization developed to ensure "safe and responsible development" of the most impactful AI models.
  May 20, 2024  Tags: amazon, artificial intelligence, brand safety, meta, non profit, policy, regulation, research, social media, technology
• Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
  CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices.
  May 15, 2024  Tags: agency, brand safety, news, research
• Fear & Loathing In Programmatic Media
  Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things."
  January 7, 2024  Tags: advertising, ana, brand safety, data, media buying, media planning, metrics, programmatic, research, targeting, viewability
• Bud Light Drew Most Consumer Attention For Damage To Brand
  News coverage of the Bud Light firestorm received more than 11 million interactions during a nine-month period last year.
  January 4, 2024  Tags: brand image, brand marketing, brand safety, branding, brands, cmmr, influencer marketing, marketing/branding/advertising, social media
• Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
  Most digital pros said they will prioritize social media and digital video/CTV in the year ahead.
  December 20, 2023  Tags: ad fraud, brand safety, ctv, programmatic, research, social media, streaming, television
• Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
  A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and Claravine.
  October 23, 2023  Tags: ad serving, ad targeting, advertising, analytics, brand safety, data, data management, data sharing, digital, media buying, research, roi, study
• Consumers Will Drop Influencers, Brands Whose Values Conflict With Theirs
  Many consumers also will stop following social influencers whose values aren't aligned.
  October 20, 2023  Tags: brand image, brand safety, cmmr, influencer marketing, social networking
• Topic Talk: Study Shows What Marketers Are Researching
  Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
  October 13, 2023  Tags: artificial intelligence, b2b, b2c, brand safety, brands, budgets, email, generative ai, personalization, research, web sites
• IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
  Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
  August 22, 2023  Tags: ad optimization, advertising, brand safety, brands, campaigns, content, iab, keywords, media, media measurement, research, search, seo, strategy
• Premium Inventory Access Drives ATV Spend Increases: Survey
  Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
  July 27, 2023  Tags: ad inventory, ad performance measurement, ad spending, ad technology, advanced tv, advertising, audience measurement, audience targeting, brand safety, data, inventory, media measurement, performance marketing, programmatic, research, search, targeting
• NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
  NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
  July 19, 2023  Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites
• Social Media's Safety Measures For LGBTQ+ People Are Still Inadequate: GLAAD
  Advocacy group GLAAD says social media fails to protect LGBTQ+ people from hate speech and harassment.
  June 20, 2023  Tags: brand safety, cmmr, diversity, social media, social networking, social networks
• Pinterest At Cannes Calls On Companies To Make The Internet Safer
  Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.
  June 20, 2023  Tags: brand safety, cannes, cause-related, children, internet, internet security, kids, online, pinterest, research, search, technology
• Why Marketers Should Court Black Creators On Social Media
  A study released last week found that Black creators on TikTok, YouTube and Twitter drew higher online followings than their non-Black peers.
  June 19, 2023  Tags: african american, brand safety, content, content creators, content marketing, digital, engagement, marketing, nielsen, q&a, research, social media, tiktok, trends, twitter, youtube
• Brands Face Threat From Impostors In Cyber Attacks
  The most abused brand last year was Microsoft, with more than 30 million messages using the software giant's name in a cyber attack.
  April 3, 2023  Tags: brand marketing, brand safety, branding, cmmr, phishing
• When Misinformation Passes The Turing Test
  "Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent of a Turing test.
  March 22, 2023  Tags: artificial intelligence, brand safety, chat, misinformation, news, research, technology, television
• In-Game Advertising Underused Due To Misperceptions: IAB
  While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report.
  March 8, 2023  Tags: ad technology, advertising, brand safety, connected tv, digital, gaming, iab, media measurement, research, television
• Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
  "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
  January 23, 2023  Tags: advertising, agency, analytics, apparel, australia, automotive, b2b, beverages, brand safety, content, content issues, contextual advertising, digital, entertainment, gaming, metrics, performance marketing, qsr, research, sports, technology, uk
• Most Teenagers Have Viewed Online Pornography, Some On Social Media
  Among the teens who said they deliberately viewed pornography, 59% indicated they had done so every week.
  January 11, 2023  Tags: brand safety, cmmr
• Apple Was One Of Twitter's Top Advertisers In 2022: Analysis
  To date, 84% of Apple's total social-media spend has gone to Twitter, reports MediaRadar.
  November 28, 2022  Tags: ad spending, advertising, apple, apps, brand safety, media buying, research, social media, twitter
• Controversial News Topics Are Safe For Ads, Consumers Say
  But most consumers don't approve of advertising that appears next to different kinds of objectionable content, like porn or hate speech.
  October 27, 2022  Tags: brand safety, cmmr, news
• Online Misinformation Has Negative Effects On Brand Safety, Confirms Research
  Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
  September 8, 2022  Tags: brand image, brand safety, cmmr, misinformation
• Marketing & PR Execs Blame Social Media For Spreading False Info
  A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
  May 23, 2022  Tags: brand image, brand safety, branding, brands, cmmr, environment, influencer marketing, public relations
• Responsible Data Usage Underlies Consumer Trust In Brands
  Good personal experiences help to build trust in brands, while "bad" personalization can be destructive.
  March 22, 2022  Tags: brand image, brand safety, branding, brands, cmmr, consumer, consumer experience, personalization
• Consumers Are Receptive To Brand Messaging About Ukraine
  Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis.
  March 14, 2022  Tags: brand image, brand marketing, brand safety, branding, brands, cmmr, ukraine
• Gannett Spoofed Advertisers For 9 Months, Researchers Say
  Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
  March 9, 2022  Tags: ad exchange, ad fraud, ad serving, advertising, brand safety, content, domain names, facebook, header bidding, online publishing, publishing, research, search, web sites
• Most People Are Open To Ad Targeting Based On Their Media Habits
  The finding may indicate that consumers are more receptive to contextual advertising.
  January 20, 2022  Tags: brand image, brand marketing, brand safety, brands, cmmr, privacy, social media, social networking, social networks, trust-based marketing