Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose.
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of
viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage the network does because they
provide the financial support for Fox News to do it.
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often,
according to the findings of a new report from the Association of National Advertisers.
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. "Approximate data" is good
enough, they say.
The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad Science's (IAS) "Media Quality Report."
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiative with the
company to develop custom campaigns for IPG clients.
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain for cable networks, says one analyst.
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths are,
according to new research from Advertiser Perceptions.
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers bond with brands in 2021.
Before the election ended, news consumption was at a peak. Pew Research Center reported that 36% of U.S. adults followed election results almost constantly, with another 34% checking in fairly often.
Cable news was the top platform this year to watch election results and boasted the most insatiable viewers. Fifty-one percent of individuals following cable news said they followed the election
almost constantly. That viewership dropped precipitously after President-Elect Biden's acceptance speech.
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts.
The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach audiences
while viewers are watching relevant programming. IRIS.TV has some 7,000 publishing clients extending across CTV and premium digital video platforms, totaling some 20 billion addressable video
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, and increases the likelihood they
will take actions like recommending a brand, visiting its site or considering buying its products.
Our current multiple crises environment has thrown many marketers' strategies into disarray, pushing "brand safety" into the forefront for many brands even more than usual. This week's analysis of
marketing-related interest and intent data from Bombora shows two big themes. One is how interest in brand safety correlates to a focus on brand values.
Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. Over the past few weeks, Vice has seen new words
added to keyword advertisers' "blocklists" that include: "George Floyd", "Black Lives Matter", "protest", "Minneapolis" and "black" people, according to a study released during the group's IAB
NewFronts presentation, presented by Marsha Cooke, senior vice president of Vice Impact.
More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data in a
Brand Safety Poll.
An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis of the top 10,000 apps installed
from Google's PlayStore as of the first three quarters of 2019 shows many have been delisted by Google for proliferating questionable programmatic advertising, as well as serving as a vector for
The UK just hit 70% in viewability for the first time -- and that's a record in Europe.
Two in three of the country's top 100 advertisers suffered from adverts potentially featuring in non-safe environments, according to a report by the Ebiquity consultancy. "Mobile Marketing" points out
that ecommerce brands were the most likely to see their ads inadvertently ending up on sites deemed non-safe.
Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 report. It found a 194% rise in mobile app brand safety infringements, "Campaign" reveals.
"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging and building," reads the
"Brand Safety Handbook," a compendium of industry studies organized to provide advertisers and agencies a simple reference for understanding -- and managing -- the impact that unsafe media
environments represent for a brand's advertising.
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the
Trustworthy Accountability Group) during the IAB Tech Lab's "Innovation Day," May 6 in New York City. Other high-ranking brand-safety categories include "negative press" coverage (4.2%), ad
placement/content adjacencies (4.18%), questionable "brand partners" (4.1%), data privacy security (3.37%), inferior ad experiences (3.1%) and ad viewability (3.0%).
MALAGA, SPAIN -- The two big "walled gardens" of digital media have made significant strides toward opening up to third-party validation and even measurement of their audience delivery, but they have
a significant way to go. That was the takeaway from a conversation with key Facebook and Google executives moderated by Media Rating Council CEO George Ivie at the I-COM Global Summit here Wednesday.
A lack of brand safety "will kill the internet," says Guy Tytunovich, founder and CEO of cybersecurity company Cheq.