In-Game Advertising Underused Due To Misperceptions: IAB
- by Karlene Lukovitz @KLmarketdaily, March 8, 2023
Nearly two out of three Americans, or 215 million, play video games, and video games trail only TV and social media in terms of consumer time-spent per week, according to various industry studies.
Still, only about 3% to 5% of ad budgets are allocated to gaming -- and the reason …
