Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
- by Steve McClellan @mp_mcclellan, May 15, 2024
Stagwell is out with the first of a series of what it’s calling “Future Of News” reports, which finds that brand safety standards currently in use are unnecessarily “demonetizing” the news industry.
The study specifically looks at the impact of so-called news adjacency ads and found that ads placed …
