This election does not come down to a choice between two candidates, blah, blah, blah... That's how I originally began this post. I came up with this one instead.
"I love the poorly educated," Trump famously said after polls showed they contributed to his Nevada caucus win in 2016. Turns out he had - and has - good reason. Voters who are poorly educated about
the facts of key campaign issues - including inflation, immigration and violent crime - are much more likely to vote for Trump than Democratic rival Kamala Harris, according to new research released
Thursday by Ipsos' political tracking team in what was their last monthly campaign briefing before the 2024 presidential election.
The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for
TikTok's users.
Meta has replaced CrowdTangle - a tool used by academics, researchers and journalists to track online misinformation - with a more limited set of tools accessible only to eligible academics. In March,
Meta said its "data-sharing products are evolving alongside technology and regulatory changes," and that phasing out CrowdTangle would allow the company to invest in new research tools --
specifically, the Meta Content Library.
A professor is seeking court approval to study the impact of Facebook's algorithms on users' well-being.
Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO
Brandon Silverman criticized Meta's decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was "incredibly irresponsible," adding that he
hopes the tool's legacy will "inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly &
collaboratively."
Mordy Oberstein, head of the SEO brand at Israeli software company Wix, shared data on social media platforms that had him "literally shaking." Oberstein found misinformation, decay and hatred -- not
only in the U.S., but worldwide.
With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public
scrutiny of generative AI tech.
Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research company reports the advertisements continue.
"Advertisers have another brand safety issue to worry about," NewsGuard's Gordon Crovitz told me following the release of new research showing ChatGPT-4 has already passed misinformation's equivalent
of a Turing test.
"My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and
misinformation.
Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe.
The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become
a habit.
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV ads a starting-off point.
Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their
decision to engage with a brand's products and services.
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands show up in.
Opinions among journalists vary based on how they view "misinformation," while opinions among average Americans vary based on their trust in news.
We can recognize and engage with media bias and overcome our own preconceptions to become better participants in civic society.
More U.S. consumers say misinformation is a major problem, exposing a significant trust gap.
When we asked a second question about the liability for advertisers, there was more of a disconnect.