Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "misinformation"
- The study indicates that the structure of social platforms such as Facebook reward users for continually sharing information, and finds that posting and sharing with others on social media can become a habit.
- Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
- A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV ads a starting-off point.
- Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
- Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage with a brand's products and services.
- The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands show up in.
- Opinions among journalists vary based on how they view "misinformation," while opinions among average Americans vary based on their trust in news.
- We can recognize and engage with media bias and overcome our own preconceptions to become better participants in civic society.
- More U.S. consumers say misinformation is a major problem, exposing a significant trust gap.
- When we asked a second question about the liability for advertisers, there was more of a disconnect.
