Commentary

Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy

by Wayne Friedman , Staff Writer, October 14, 2022

Lying, misleading, and subtle threats on political TV commercials are not new. Even as new digital media attempts to eliminate much of this, expect more to come throughout these midterm elections on linear and connected TV platforms.

Also expect TV political ad revenues to hit new records -- with broadcast …

advertising, connected tv, messaging, misinformation, politics, research, revenue, television

1 comment about "Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy".

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Ben B from Retired, October 14, 2022 at 9:30 p.m.
I'll be glad when the ads end in a few weeks and the results come in no more slander, smearing & defaming kinda surprise the candidates who don't sue each other, and if they do they drop it once the election is over. If I was running for public office which I'll never will I'd sue for the lies, smearing & defaming and I wouldn't drop it once the election was over and I'd take it to the Supreme if I had to. I don't have thick skin to be in politics why you have to have thick skin to be in politics?
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