Commentary
Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy
- by Wayne Friedman , Staff Writer, October 14, 2022
Lying, misleading, and subtle threats on political TV commercials are not new. Even as new digital media attempts to eliminate much of this, expect more to come throughout these midterm elections on linear and connected TV platforms.
Also expect TV political ad revenues to hit new records -- with broadcast …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
