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- The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for TikTok's users.September 27, 2024 Tags: asia, content creators, content moderation, educational, france, health, japan, latin america, medical, misinformation, partnership, research, social media, tiktok, uk
- The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025.January 18, 2024 Tags: advertising, australia, canada, forecast, france, japan, launch, netflix, research, revenue, streaming, subscriptions, television, uk
- Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.December 6, 2023 Tags: agency, artificial intelligence, australia, canada, digital marketing, europe, france, marketing, media measurement, metrics, research, uk
- Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeting of casual gamers is a wise approach, a researcher reports.
- Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.March 17, 2023 Tags: b2b, customer experience, customer service, email, europe, france, research, uk
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.October 27, 2022 Tags: advertising, amazon prime, australia, connected devices, connected tv, ctv, disney+, france, japan, netflix, performance marketing, research, search, streaming, subscriptions, uk
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.September 8, 2022 Tags: australia, banks, brands, communications, customer experience, email, finance, financial services, france, japan, marketing, research, uk
- The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features, which rank higher than non-AR features in driving purchase intent across categories.June 16, 2022 Tags: agency, augmented reality, consumer experience, customer experience, digital, europe, france, intent, research, snapchat, uk
- Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.April 7, 2022 Tags: advertising, australia, digital, ecommerce, europe, france, japan, native advertising, online, research, search, social media, trust-based marketing, uk
- A new report from eMarketer charts 2021's ginormous rebound over 2020, and finds total spending by year's end will tower over 2019's pre-pandemic numbers by $120 million.December 3, 2021 Tags: ad spending, advertising, digital, ecommerce, forecast, france, india, research, uk
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.November 2, 2021 Tags: b2c, brands, customer experience, customer service, ecommerce, email, france, performance marketing, research, social media, uk
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.October 12, 2021 Tags: amazon, amazon prime, australia, canada, d2c, demographics, disney+, france, netflix, research, streaming, television, uk, video
- Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology.June 1, 2021 Tags: agency, augmented reality, digital, europe, france, middle east, path to purchase, research, shopper marketing, uk
- It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and socialization to make the most of their learning.April 30, 2021 Tags: back-to-school, canada, covid-19, europe, france, research, search, social networks, uk
- European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely install and use ad-blocking software, according to an analysis of global data ranking and delineating per capita ad-blocking queries by nation. The U.S ranks 23 and Nigeria last among the 161 nations in the database.
- More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
- Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a non-incentivized psychometric assessment that triggers emotional and subconscious reactions from respondents -- may seem a little more qualitative than what we normally report on, but it's worth considering.
- Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently.
- Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% of these consumers said they have less trust in brands. The most stable group overall, 25 to 34 years old.March 5, 2020 Tags: europe, france, online reviews, research, retail, reviews, search, trust-based marketing, uk, united kingdom, web sites
- Dentsu Aegis puts ad-spending growth at 6% for the UK. Germany, Italy and Spain are set to go negative.January 22, 2020 Tags: ad spending, europe, france, holding company, london, research, television, uk
- Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today by the Interactive Advertising Bureau. The reports, which cover the U.K., Germany, France, Spain and Italy, estimate an average of 86% of brands buying media programmatically in those markets have moved it completely or partially in-house.April 24, 2019 Tags: advertising, digital, europe, france, gdpr, iab, media buying, mobile, programmatic, radio, research, tv, uk
- Paris-based Criteo has opened up a EUR20m research base to promote the use of AI in advertising, "Mobile Marketing" reports.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.