Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "france"
- Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
- The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features, which rank higher than non-AR features in driving purchase intent across categories.
- Consumers are shifting toward more intentional online behavior, away from social platforms and toward editorial sites such as news and lifestyle sites, mainly because the content is more positively perceived. Some plan to spend their time offline.
- A new report from eMarketer charts 2021's ginormous rebound over 2020, and finds total spending by year's end will tower over 2019's pre-pandemic numbers by $120 million.
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
- Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology.
- It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and socialization to make the most of their learning.
- European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely install and use ad-blocking software, according to an analysis of global data ranking and delineating per capita ad-blocking queries by nation. The U.S ranks 23 and Nigeria last among the 161 nations in the database.
- More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
- Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a non-incentivized psychometric assessment that triggers emotional and subconscious reactions from respondents -- may seem a little more qualitative than what we normally report on, but it's worth considering.
- Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently.
- Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% of these consumers said they have less trust in brands. The most stable group overall, 25 to 34 years old.
- Dentsu Aegis puts ad-spending growth at 6% for the UK. Germany, Italy and Spain are set to go negative.
- Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today by the Interactive Advertising Bureau. The reports, which cover the U.K., Germany, France, Spain and Italy, estimate an average of 86% of brands buying media programmatically in those markets have moved it completely or partially in-house.
- Paris-based Criteo has opened up a EUR20m research base to promote the use of AI in advertising, "Mobile Marketing" reports.
