Research Finds AR Plays Large Role In Shopper Purchase Behavior
- by Amy Corr @MediaPostOTL, June 1, 2021
Publicis Media and Snap teamed up with market research company Alter Agents to track ways that augmented reality (AR) influences shopping practices and subsequent purchase behavior.
Alter Agents conducted a three-part study in the United States, United Kingdom, France, and Saudi Arabia. One thousand smartphone owners between 13 and 49 …
