Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology.
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds. The Middle East and North Africa
have the highest rates of sports pirated content. "With more than half of all fans regularly watching sports content from pirate sources, the industry faces a pressing challenge to reduce illegal
consumption and protect the value of sports rights," say the authors of the report.
Signaling a growing change in worldwide TV consumption, global pay TV providers declined in Q3 2018, the first time worldwide numbers have fallen.