As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last season.
According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV.
The findings sharpen the brief at a moment when sports remain one of the last scaled, live audiences. The data shows that attention is not disappearing, but it is becoming conditional.
Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half of those results, rising to $36 billion in 2030 - mostly
from the NBA and the NFL.
Make the effort to discern the needs of someone you are trying to influence, and demonstrate your ability to help meet those needs.
Women's professional soccer increased linear TV viewing by 22%, with the largest gains coming from women ages 18 to 34.
Many viewers prefer sports docuseries over other nonfiction genres such as true crime or history. Brands can align with these programs as cultural unifiers that cross demographics and borders.
The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in the United States, Mexico and Canada.
From July-September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad impressions.
Overall, 51% of sports streamers say they subscribe only during a season and then cancel.
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personalities while driving brand awareness."
The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.
A majority of MLB viewers plan to tune into at least one of the All-Star events, with nearly 40% of Gen Z respondents saying they'll watch both.
The fluffy white dog reps the athletic brand's commitment to getting humans off the couch.
Bleacher Report and ESPN led publishers with 82 million and 70 million engagements, respectively.
While the new format drew mixed reactions, it appears to have influenced future viewership trends.
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.
Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.
Netflix is still a bargain compared with movie theaters and cable television, according to KeyBanc Capital.
Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, since it started covering the
subscription video streaming business in 2019.
Docuseries are effective at introducing women audiences to a sport and its personalities.
Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on national direct-to-consumer platforms,
Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a 7-day period of the two-week event.
While Venu Sports is mired in litigation, some viewers are watching live sports on more established streaming services.
Advertising will remain a strong growth factor in the global streaming marketplace, but subscriptions will continue to dominate the business for years to come, according to PwC.
Nineteen percent of U.S. adults said it's at least somewhat likely that they will bet on the NBA Finals
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN to secure some early-round games in the new expanded College Football Playoff series. WBD's TNT will get two
first-round games starting this season and an additional two quarterfinal games in 2026 and 2028, which can be added to WBD's streaming Max platform.