Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement.
The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working.
The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsports.
While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive together.
The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
U.S. viewership of women's sports has nearly tripled since 2020, driven by younger, affluent and highly digital fans who show up, stream games and buy merch.
Fragmented sports media is creating headaches for fans and opportunities for advertisers.
As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last season.
According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV.
The findings sharpen the brief at a moment when sports remain one of the last scaled, live audiences. The data shows that attention is not disappearing, but it is becoming conditional.
Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half of those results, rising to $36 billion in 2030 - mostly
from the NBA and the NFL.
Make the effort to discern the needs of someone you are trying to influence, and demonstrate your ability to help meet those needs.
Women's professional soccer increased linear TV viewing by 22%, with the largest gains coming from women ages 18 to 34.
Many viewers prefer sports docuseries over other nonfiction genres such as true crime or history. Brands can align with these programs as cultural unifiers that cross demographics and borders.
The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in the United States, Mexico and Canada.
From July-September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad impressions.
Overall, 51% of sports streamers say they subscribe only during a season and then cancel.
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personalities while driving brand awareness."
The social-video app isn't just fueling fandom. It's creating it, transforming passive viewers into active participants.
A majority of MLB viewers plan to tune into at least one of the All-Star events, with nearly 40% of Gen Z respondents saying they'll watch both.
The fluffy white dog reps the athletic brand's commitment to getting humans off the couch.
Bleacher Report and ESPN led publishers with 82 million and 70 million engagements, respectively.
While the new format drew mixed reactions, it appears to have influenced future viewership trends.
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.
Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.
Netflix is still a bargain compared with movie theaters and cable television, according to KeyBanc Capital.
Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, since it started covering the
subscription video streaming business in 2019.
Docuseries are effective at introducing women audiences to a sport and its personalities.