Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "sports"
- Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.
- Sports made up 26.4% of all broadcast viewing time in the third quarter of 2024, with the Summer Olympics and the NFL.
- Netflix is still a bargain compared with movie theaters and cable television, according to KeyBanc Capital.
- Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, since it started covering the subscription video streaming business in 2019.
- Docuseries are effective at introducing women audiences to a sport and its personalities.
- Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
- Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on national direct-to-consumer platforms,
- Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
- NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a 7-day period of the two-week event.
- While Venu Sports is mired in litigation, some viewers are watching live sports on more established streaming services.
- Advertising will remain a strong growth factor in the global streaming marketplace, but subscriptions will continue to dominate the business for years to come, according to PwC.
- Nineteen percent of U.S. adults said it's at least somewhat likely that they will bet on the NBA Finals
- Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN to secure some early-round games in the new expanded College Football Playoff series. WBD's TNT will get two first-round games starting this season and an additional two quarterfinal games in 2026 and 2028, which can be added to WBD's streaming Max platform.
- NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament that started up last fall.
- Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
- About 37% of Americans said they're at least somewhat likely to watch the WNBA with Clark now in the league.
- Viewership for the women's final between Iowa and South Carolina was 21% higher than the men's championship game between University of Connecticut and Purdue University.
- New research from the Outdoor Industry Association reports a 3% decline in sales last year.
- Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
- After market research uncovered some surprising reasons women exercise less, the company launched a new mental health platform.
- X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's most popular wrestlers.
- FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
- On top of whatever you are paying for TV now, that is. A few years ago that would have been unthinkable. But a new poll finds nearly half of U.S. adults would pay extra to watch the Big Game.
- Viewing sports highlights is especially popular in the category of "combat sports" such as mixed martial arts, boxing and wrestling.
- Streaming services and social media are the next-most popular way to watch women's sports.
- Brands that measure the effect of their sponsorships are mostly focused on the upper parts of the purchase funnel.
- Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
- The brand partnership pairs tennis great Venus Williams and gymnastic star Laurie Hernandez, promoting positive coaching techniques to keep girls in sports.
- Younger consumers were more likely to say they would watch games attended by the pop superstar, including 21% of people ages 13 to 24.
- The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
