About 37% of Americans said they're at least somewhat likely to watch the WNBA with Clark now in the league.
Viewership for the women's final between Iowa and South Carolina was 21% higher than the men's championship game between University of Connecticut and Purdue University.
New research from the Outdoor Industry Association reports a 3% decline in sales last year.
Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
After market research uncovered some surprising reasons women exercise less, the company launched a new mental health platform.
X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing "fast-paced, action-packed faceoffs" timed between the league's
most popular wrestlers.
FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.
On top of whatever you are paying for TV now, that is. A few years ago that would have been unthinkable. But a new poll finds nearly half of U.S. adults would pay extra to watch the Big Game.
Viewing sports highlights is especially popular in the category of "combat sports" such as mixed martial arts, boxing and wrestling.
Streaming services and social media are the next-most popular way to watch women's sports.
Brands that measure the effect of their sponsorships are mostly focused on the upper parts of the purchase funnel.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
The brand partnership pairs tennis great Venus Williams and gymnastic star Laurie Hernandez, promoting positive coaching techniques to keep girls in sports.
Younger consumers were more likely to say they would watch games attended by the pop superstar, including 21% of people ages 13 to 24.
The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
"We have proposed creative ways to make Disney's direct-to-consumer services available to their Spectrum TV subscribers," Disney said. This could include ties to ESPN+, analysts speculate -- but not
necessarily for Disney+ and/or Hulu.
Eighty-three percent of shoppers said they host or attend watch parties at home at least once a season.
ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With its departure, cord-cutting could dramatically accelerate.
More ads featured in the women's tournament have pulled high rankings for ability to drive market-share growth, as measured by System1.
Men are more likely than women to say they'll watch the global soccer tournament.
Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship.
More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
Fox Corp. has created a new senior executive research/data post with longtime Fox Sports exec Mike Mulvihill, named as president of insights and analytics.
Near-total coverage of most NFL games would cost a consumer about $170 a month on average.
More than a third of sports fans said games that are more affordable to see in person would make them bigger fans.
NBCU and WPP's BAV Group think so -- and they have just released the latest findings from two decades of brand metric-tracking research to prove it.
As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, entertainment, news and streaming areas for Fox and bild data- and audience-based sales
strategy which will "holistically link the platforms, while maintaining each platform's unique brand." Mazumdar will report to Marianne Gambelli, ad sales president of Fox Corp.
But number of video plays increased, particularly among providers with FIFA World Cup streaming rights.
Americans have a dismal view of the national news media. Only 26% have a favorable opinion, while 53% have an unfavorable one, according to American Views 2022: Part 2, a Gallup/Knight Foundation
study released last week.
Watching football brings people together, even when they don't enjoy other activities with their friends and families.