Changes in the way Americans work out will lead to major brand upheavals in the year ahead, according to NPD Group's new forecast.
The 13- to-54-year-old demo spent 46% of their time watching sports on a TV set, according to a survey from Disney Ad Sales.
Roku is bringing a "Live TV Zone" tool to its onscreen navigation.
"We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham.
Soaring revenues from legalized sports betting continue to boost sports TV networks, benefitting from national TV ad marketing dollars and other revenue in closer partnerships and ownerships.
Although pay TV subscriber homes continue to decline overall, regular sports viewers watching in homes with the traditional pay TV bundle are growing.
Soccer-related content was most popular, driving 74% of website visits during the third quarter.
This year’s World Series was notable for
allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a
20% gain from last year’s average of 9.7 million, which was an all-time low. The championship was decided in six games both years, making comparisons in ad airings more direct.
Fast-food companies this year showed the most commercials during the games, with almost 8,800 airings, according to analytics firm AdImpact
. Those restaurant brands collectively nudged the automotive
category out of the top spot, likely a reflection of bottlenecks in supply chains that prevented carmakers from obtaining semiconductors to completely assemble vehicles. The restaurant
category was buoyed by Taco Bell, which for the 10th year in a row ran its “Steal a Base, Steal a Taco” promotion. The campaign offered free tacos in the event that any player stole a
base during the series. However, job search site Indeed.com ran the most ads during the series, showing that many employers are still struggling to fill millions of job openings amid the “Great
Adding to the 42% decline for the Summer Olympics, MoffettNathanson says all sports have taken ratings hits. And there could be more to come, especially if two big NFL TV partners move games to
their respective new premium streaming platforms.
That marked the first month since launch that Peacock paid has commanded a greater-than-10% share of new SVOD subs.
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games.
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olympic games. Nielsen also says there was ample pre-Olympics content on YouTube in the period to lift the streaming category.
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game.
Much of this comes via ESPN and ABC -- the latter now shares in some of the NFL programming spoils, due to the new long-term contract.
Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million in
national TV advertising, according to Standard Media Index. For the new 11-year contract, MoffettNathanson estimates ESPN's average yearly NFL cost will grow 42% to $2.7 billion.
"It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent over the weekend.
The 900 TikTok accounts tracked for 12 months by Conviva amassed a combined 612.7 million and gained a "staggering" 604,000 new followers, on average.
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time.
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 million, for a 14% share, followed by premium TV and video
streaming services marketers with an 11% share and $57 million in total spending. ViacomCBS's Paramount+ was the most prominent brand overall.
As some streaming TV platforms' "reach" levels near broadcast/cable TV network numbers, they could compete for exclusive live major sports franchise deals, with a 55% reach number of U.S. TV
households, according to an analysis of Nielsen data and other metrics by MoffettNathanson Research.
The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in the live program-plus-same-day time-shifted metric.
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021.
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewers per
living-room streaming device, the NFL says. Amazon's Saturday game also included viewing on mobile apps from the NFL, 49ers and Cardinals apps, and Verizon Media mobile platforms. When including
over-the-air TV stations in local markets, the game earned 5.9 million viewers.
The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 viewers. CBS is 22% lower to 5.6 million, while NBC is down 20% to
5.0 million, ABC is down 13% to 4.5 million and Fox is 10% less to 4.2 million.
Overall sports viewing sank 8% to 245.6 million minutes in September-October, while gross minutes for non-heavy sports viewers declined 19% to 66.5 billion, Although heavy sports viewing remained
strong, Nielsen says, growth in TV news viewing and SVOD consumption contributed to overall sports TV viewing declines.
While America's obsession with reality TV may go back decades, our beloved national fixation undoubtedly has intensified since March, climbing by 6.5 billion minutes. Where did these additional
viewers come from?
Ad-supported and CTV platforms will see the biggest growth, with a 31% improvement to $4.2 billion, while local TV stations will see positive growth of 8.3% to $22.4 billion. The improvement has been
driven by strong political activity, rescheduling of major sports in Q3 and the return of scripted TV programming in Q4, according to MoffettNathanson Research.
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds. The Middle East and North Africa
have the highest rates of sports pirated content. "With more than half of all fans regularly watching sports content from pirate sources, the industry faces a pressing challenge to reduce illegal
consumption and protect the value of sports rights," say the authors of the report.
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar. Major TV
networks experienced huge TV production delays due to the COVID-19 pandemic, which pushed out many new TV shows and content launches for the 2020-2021 TV season to start in November or later.
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of more sports competition due to scheduling disruptions as well as lower persons
using television (PUT) data.