NBA Team Sponsorships Rise 7% To $1.5B
- by Wayne Friedman , May 21, 2024
With rising interest in the NBA and new TV deals under negotiation, NBA teams collectively have seen rising average marketing and sponsorship revenue -- up 7% to $1.5 billion, according to SponsorUnited.
The research company says this is largely driven by new sponsorship efforts around in-season opportunities -- including a …
