Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "apparel"
- New research from Saks shows financial security is trumping fashion, and even the biggest brands are feeling it.
- The fluffy white dog reps the athletic brand's commitment to getting humans off the couch.
- Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40%) important, per Brand Keys.
- Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming.
- Lower price promotions fueled a run on big-ticket items, as consumers scored exceptional deals on electronics, appliances and sporting goods.
- The most-read stories in retail, beauty and apparel show how hungry readers are for big ideas.
- Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months.
- The apparel brand's latest research shows that almost half the population is wrestling with "Wellbeing Burnout."
- New research from the Outdoor Industry Association reports a 3% decline in sales last year.
- ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
- After market research uncovered some surprising reasons women exercise less, the company launched a new mental health platform.
- The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
- The brand partnership pairs tennis great Venus Williams and gymnastic star Laurie Hernandez, promoting positive coaching techniques to keep girls in sports.
- Every organization is now a tech organization; every industry has been disrupted. To stay relevant and thrive, evolving enterprise organizations must surrender their best practices, their organizational structures and even their understanding of their product or service. How can you be a digital change agent in your organization, no matter your level or tech budget? Young Life's Digital Transformation Chief, R. Scott Harris, will share principles and life hacks to encourage you in a balanced people, process, platform and performance approach. It takes all of one's influence, tenacity and patience, but digital transformation is worth it for your career and your organization.
- As their consumers returned to IRL shopping last summer, Lively brought its full-funnel approach to re-engaging their community. WearLIVELY's Senior Manager of Lifecycle Marketing, Hayley Squire, walks us through a month-long tour of the brand hitting the road: coordinating partnerships, social, local influencers, retail, SMS and email (even swag bags) into a community-based surround-sound messaging model. What did she learn about the discrete and integrated impact of so many syncopated channels?
- New research from Saks finds that well-heeled shoppers are increasingly upbeat about their finances, ready to splurge again on both fashion and travel.
- The direct-to-consumer acquisition landscape is not what it used to be. It's not enough to only focus on how to acquire customers efficiently, brands need to also focus on how to make the most out of the customers they already have. Driving customer retention is key. Adore Me's Channel Marketing Manager, Marina Addams, discusses how her team tackles this through offering customers multiple ways to experience their brand by building three distinct shopping models; Pay As You Go, VIP, and Elite. As a result, Adore Me has successfully catered to specific customer needs while also emphasizing retention and membership.
- Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases.
- That predicted decline -- the first in almost a decade -- means parents are cutting back on both apparel and tech.
- Kia America is notably the only automaker on the list doing business in the United States. It falls under the "Innovators" category.
- Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data in June that suggests "optimism is trending upward, but spending isn't."
- People are cutting back on apparel to spend more on food, impacting fashion sales at every income level. Here's how fashion and retail brands can buck that trend.
- Delivery trucks and buggies may have been the original OOH vehicle. Goodlife apparel reshuffled the idea with branded office trucks tagged with tracking beacons. The truly innovative model allowed the brand to retarget street level viewers with digital e-commerce promotions. How did this novel use of old school signage and new school activation not only drive digital traffic but explode social awareness? Goodlife Clothing's VP of Growth, Jesse Miller, brings us inside the great delivery truck caper.
- Piper Sandler's semiannual survey also sees a shake-up in footwear. And the Willow Project is intensifying environmental concerns.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
- Food and beverage brands make up half of Gen Z's top 40.
- The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
- Ecommerce experienced price deflation for the first time in more than two years, but consumers spent less in July 2022 vs. June, according to the Adobe Digital Price Index, which identified deflation driven by electronics, apparel, and toys. Food costs remain high.
- "With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories."
