Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
Brand Keys research shows massive shift in how consumers arrive at brand loyalty, with decisions based more on emotions than rational consideration.
Bain forecasts that personal luxury good sales will finish out the year 29% higher than last year, at $324.3 billion.
A report is linking some huge brands to Cambodia’s disappearing forest. The biggest offenders over the past three years, based on data gleaned from the Open Apparel Registry,
included Bestseller, C&A, Gap, H&M, Levi Strauss, Next, Ralph Lauren and Sainsbury’s-owned Tu.
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to
reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth
estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts
strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves."
While spending on clothing has fallen 24% in the last 15 years, manly footwear is a persistent anomaly.
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest sales this
year to date for merchants, with more than $138 million in merchandise sold.
A Gartner L2 report shows retail apparel brands are using similar discount subject lines and mailing to overlapping subscribers.
Athletic shoes are the top choice for those considering new shoes, at 65%, followed by casual, at 53%, per Mintel. Only 34% are mulling a new pair of dress shoes.