Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the
uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
Food and beverage brands make up half of Gen Z's top 40.
The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
Ecommerce experienced price deflation for the first time in more than two years, but consumers spent less in July 2022 vs. June, according to the Adobe Digital Price Index, which identified deflation
driven by electronics, apparel, and toys. Food costs remain high.
"With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail
Instead of their standard search shopping campaigns, Tecovas digital team launched Google Smart Shopping on their product feed with huge success. Tecovas' Performance Marketing Manager, Paige Malloy,
will share the implementation requirements for their testing; which resulted in greater efficiency, more revenue volume, and better ROAS for the western boots and apparel retailer.
Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
Changes in the way Americans work out will lead to major brand upheavals in the year ahead, according to NPD Group's new forecast.
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
Brand Keys research shows massive shift in how consumers arrive at brand loyalty, with decisions based more on emotions than rational consideration.
Bain forecasts that personal luxury good sales will finish out the year 29% higher than last year, at $324.3 billion.
A report is linking some huge brands to Cambodia’s disappearing forest. The biggest offenders over the past three years, based on data gleaned from the Open Apparel Registry,
included Bestseller, C&A, Gap, H&M, Levi Strauss, Next, Ralph Lauren and Sainsbury’s-owned Tu.
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to
reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth
estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts
strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves."
While spending on clothing has fallen 24% in the last 15 years, manly footwear is a persistent anomaly.
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest sales this
year to date for merchants, with more than $138 million in merchandise sold.
A Gartner L2 report shows retail apparel brands are using similar discount subject lines and mailing to overlapping subscribers.
Athletic shoes are the top choice for those considering new shoes, at 65%, followed by casual, at 53%, per Mintel. Only 34% are mulling a new pair of dress shoes.