July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction


The U.S. advertising marketplace contracted 12.7% in July versus the same month a year ago, marking its first double-digit rate of decline since July 2020, according to a MediaPost analysis of data from Standard Media Index's U.S. Ad Market Tracker.

Compared with July 2020, which was the tail-end of the …

1 comment about "July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction".
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  1. T Bo from Wordpress, August 17, 2022 at 10:55 a.m.

    This has to be scary for a lot of ad-based media.

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