Amazon Prime Day Ad Messages Muddled On Economic Challenges
- by Laurie Sullivan @lauriesullivan, June 26, 2023
Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally.
Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying views on how consumers will spend money this year.
McKinsey & …
