Search results for "publishing"

• AI Vs. Old-School: Legacy Journalists Unclear On How The Technology Will Help
  Technology specialists have a clearer vision of the AI future, a study by the Open Society Foundations says.
  August 21, 2024  Tags: artificial intelligence, future of media, journalism, publishing, research, technology
• Hearst, Ad Council Research Institute Focus On Mental Health
  Younger people are more likely to accept a discussion of mental health in ads, a study by Hearst and the Ad Council Research Institute finds.
  July 15, 2024  Tags: advertising, health, hearst magazines, mental health, publishing, research
• Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
  In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.
  July 5, 2024  Tags: click-through, content creators, data, europe, google, online publishing, policy, publishing, regulation, research, search
• Authenticity Proven To Reduce Digital Ads' Carbon Footprint
  Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
  June 27, 2024  Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
• LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
  With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
  June 5, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
• Hometown News: Readers Are Moving Online For Local Reporting, Pew Reports
  Fewer people read print newspapers than they did in 2018.
  May 7, 2024  Tags: digital, local media, newspapers, publishing, research
• DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
  DeepSee says it can detect inorganic or bot-driven website traffic.
  April 29, 2024  Tags: ad technology, advertising, programmatic, publishing, research
• Distrust In Media Is High, Survey Shows
  A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.
  March 28, 2024  Tags: government, media, news, politics, publishing, research, television, trust-based marketing
• Display Revenue Was Way Down For UK Publishers In Q4, Study Finds
  Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.
  March 21, 2024  Tags: advertising, audio, b2b, publishing, research, revenue, sponsorship, subscriptions, uk
• IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
  Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.
  January 30, 2024  Tags: ad spending, advertising, apps, consumer experience, digital, iab, internet, publishing, research, web sites
• Crunching Numbers: What Google, Meta Owe U.S. Publishers
  Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
  January 24, 2024  Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
• Print Prospered In 2023, On Track To Repeat This Year
  "Good Housekeeping" magazine leads Pew's study on print media.
  January 21, 2024  Tags: food, magazines, print, publishing, research
• Despite The Hype, Conversions Are A Poor Ad-Currency Choice
  The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
  January 19, 2024  Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
• U.S. Ad Spend Estimates Reach $570B In 2024
  The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.
  January 18, 2024  Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
• Google Has A Deep Spammy Side - Despite AI
  Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
  January 17, 2024  Tags: affiliate marketing, analytics, artificial intelligence, content, content issues, generative ai, google, media buying, microsoft, online publishing, online reviews, publishing, research, reviews, search, seo, spam
• Malware Restores Deleted Cookies To Break Into Google Accounts
  Here's one more reason to say goodbye to tracking browser cookies.
  January 2, 2024  Tags: ad tracking, advertising, cookie tracking, cyber security, digital content, google, internet security, malware, media, media buying, online publishing, publishing, research, search, seo, tracking
• Publishers Eye Digital Subscription Growth In 2024
  Revenue from advertising and sponsored content is also a priority in the new year.
  December 27, 2023  Tags: cmmr, online publishing, publishing
• How Harry Potter At Hogwarts Helped Microsoft AI Researchers Prove A Point
  Two Microsoft researchers set out to determine whether or not developers could make large language models unlearn any part of the data they have been trained on.
  December 27, 2023  Tags: ai, artificial intelligence, chatbots, copyright, data, digital, fake news, language, legal, machine learning, microsoft, news, online publishing, open source, publishing, research, search
• Apple Wants To Train Its AI With News Publisher Content
  Apple has reportedly begun negotiations with major news publishers over permission to use their content as it develops its own generative AI platforms. Contracts would include Conde Nast, NBC News and IAC, "The New York Times" reported.
  December 22, 2023  Tags: ai, apple, artificial intelligence, chatbot, content, digital, earnings, generative ai, google, language, machine learning, microsoft, online publishing, publishing, research
• Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
  Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency.
  December 21, 2023  Tags: advertising, agency, artificial intelligence, campaigns, contextual advertising, contextual tracking, online publishing, publishing, research, search, television, tools, tracking, trends
• Amazon, Microsoft Struggle With AI Inaccuracies
  With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
  December 19, 2023  Tags: amazon, artificial intelligence, bing, chatbots, europe, generative ai, microsoft, misinformation, online publishing, politics, publishing, research, reviews, technology
• Net Searcher Sentiment Replaces NPS With Unbiased Search Data
  Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
  November 3, 2023  Tags: advertising, analytics, consumer, data, marketing, metrics, online publishing, privacy, publishing, research, search
• Triggering Kindness in the AI Neighborhood
  Can generative AI make us better neighbors...and a stronger neighborhood platform? The local connections publisher NextDoor is offering members AI-powered writing tools that nudges them with a Kindness Reminder to help make the online environment more supportive and positive. Nextdoor's Head of AI and VP of Engineering, Qi He, discusses how the publisher is crafting user-facing tools to drive better online experiences and what they have learned along the way
  October 20, 2023  Tags: ai, customer experience, environment, online, publishing, tools
• The New Content+Commerce Equation: Full-Funnel Performance
  In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason, SVP of Marketing at Red Ventures, explains what the company has learned about the new arts of audience priming, using content to drive upper-funnel discovery, and creating a holistic marketing environment that serves a range of KPIs for both ad clients and affiliate revenue.
  October 20, 2023  Tags: ad platform, content, discovery, marketing, marketing funnel, media, performance marketing, publishing, revenue
• Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
  Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual property support to commercial Copilot services and builds on its previous AI Customer Commitments.
  September 8, 2023  Tags: advertising, artificial intelligence, copyright, generative ai, legal, online publishing, publishing, research, search
• SourceKnowledge Domain Targeting Launches For High-Converting Traffic
  Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
  September 6, 2023  Tags: ad network, ad spending, ad targeting, advertising, domain names, online publishing, programmatic, publishing, research, search
• Can Analyst Firms Adapt To A Changing Landscape?
  Are analyst firms equivalent to Industry Influencers in today's economics and perceptions?
  September 5, 2023  Tags: content creators, data, economy, influencer marketing, publishing, research, tiktok, youtube
• Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
  CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its staff.
  August 11, 2023  Tags: ad optimization, advertising, artificial intelligence, content, google, machine learning, microsoft, online publishing, publishing, research, search, seo
• Advertisers Losing $6.6B To Bid Shading
  A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
  August 10, 2023  Tags: ad buys, ad optimization, ad spending, advertising, agency, algorithms, artificial intelligence, budgets, digital, media buying, online publishing, programmatic, publishing, research, search
• NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
  NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
  July 19, 2023  Tags: ad spending, ad technology, advertising, agency, ana, analytics, artificial intelligence, brand safety, data, data management, news, publishing, ratings, research, technology, web sites