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Search results for "publishing"
- Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.March 25, 2025 Tags: ai, artificial intelligence, brand image, chatbot, google, link building, media buying, online publishing, paid search, publishing, research, retail, search, sponsored content, subscriptions
- "This copyright case presents urgent questions governing the innovation at the heart of America's preeminence - at least for now - in artificial intelligence systems," Ross Intelligence argues.March 20, 2025 Tags: ai, artificial intelligence, copyright, digital, legal, online publishing, policy, publishing, research
- The shutdown covers articles based on public records obtained through the FOIA.
- Bleacher Report and ESPN led publishers with 82 million and 70 million engagements, respectively.
- Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I couldn't locate the exact article," according to a study released early this month.March 12, 2025 Tags: ad campaign, ad performance measurement, ai, artificial intelligence, chat, chatbot, news, online publishing, performance marketing, publishing, research, search
- Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.March 10, 2025 Tags: ad campaign, ad performance measurement, ai, artificial intelligence, google, media buying, microsoft, online publishing, performance marketing, publishing, research
- The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
- Across all publishers, 258,000 apps were downloaded per minute in 2024 for iOS and Android operating systems - down 1% vs. the prior year for iOS and Google Play stores, according to a new report released by Sensor Tower.January 22, 2025 Tags: ad technology, android, apps, china, engagement, featured apps, gaming, media buying, mobile, online publishing, operating system, path to purchase, publishing, purchase intent, research, retail, revenue, search, television, voice search
- If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.December 27, 2024 Tags: advertising, android, artificial intelligence, audience targeting, content, content issues, generative ai, google, online publishing, publishing, research, technology
- "Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.November 17, 2024 Tags: ad performance measurement, ad tracking, attention, brand safety, content, data, measurement, media buying, metrics, online publishing, performance marketing, publishing, research, tiktok, tracking
- The new service will safeguard the rights of publishers, Dow Jones says.
- Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.November 11, 2024 Tags: ai, generative ai, google, language, link building, local search, news, online publishing, paid search, publishing, research, search, seo
- The magazine will use Headliner's Disco to provide relevant podcasts.September 24, 2024 Tags: artificial intelligence, audio, magazines, news, podcasts, publishing, recommendations, research, technology, tools
- Technology specialists have a clearer vision of the AI future, a study by the Open Society Foundations says.August 21, 2024 Tags: artificial intelligence, future of media, journalism, publishing, research, technology
- Younger people are more likely to accept a discussion of mental health in ads, a study by Hearst and the Ad Council Research Institute finds.
- In the EU, Google sends less traffic to itself than in the U.S., data shows. The research suggests the European Digital Markets Act could have an impact on the differences.July 5, 2024 Tags: click-through, content creators, data, europe, google, online publishing, policy, publishing, regulation, research, search
- Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.June 27, 2024 Tags: ad campaign, ad fraud, ad inventory, ad optimization, ad performance measurement, advertising, ai, artificial intelligence, decarbonization, digital, digital content, display, google, impressions, media buying, online publishing, performance marketing, publishing, research, search, sustainability, text, user-generated content, video
- With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.June 5, 2024 Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
- Fewer people read print newspapers than they did in 2018.
- DeepSee says it can detect inorganic or bot-driven website traffic.
- A poll found 11% of likely voters find the media very trustworthy and 32% find it somewhat trustworthy - and voters trust the Supreme Court but not Congress, The Center Square reports.March 28, 2024 Tags: government, media, news, politics, publishing, research, television, trust-based marketing
- Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.March 21, 2024 Tags: advertising, audio, b2b, publishing, research, revenue, sponsorship, subscriptions, uk
- Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.January 30, 2024 Tags: ad spending, advertising, apps, consumer experience, digital, iab, internet, publishing, research, web sites
- Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.January 24, 2024 Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
- "Good Housekeeping" magazine leads Pew's study on print media.
- The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.January 19, 2024 Tags: ad inventory, advertising, audience measurement, audience targeting, conversion cycle, currencies, data, data management, digital, ecommerce, google, marketing, media buying, media measurement, media planning, metrics, publishing, research, smart tvs, television
- The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketing and data spend. It looks at online and offline channels and the business drivers and trends behind the data.January 18, 2024 Tags: ad spending, advertising, connected tv, ctv, data, digital, forecast, marketing, online publishing, paid search, politics, publishing, research, search, trends
- Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.January 17, 2024 Tags: affiliate marketing, analytics, artificial intelligence, content, content issues, generative ai, google, media buying, microsoft, online publishing, online reviews, publishing, research, reviews, search, seo, spam
- Here's one more reason to say goodbye to tracking browser cookies.January 2, 2024 Tags: ad tracking, advertising, cookie tracking, cyber security, digital content, google, internet security, malware, media, media buying, online publishing, publishing, research, search, seo, tracking
- Revenue from advertising and sponsored content is also a priority in the new year.
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.