Commentary

Authenticity Proven To Reduce Digital Ads' Carbon Footprint

by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2024

Google has been pushing authenticity in ads and content for years. Now global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions.

DoubleVerify, with help from Scope3 impact data, measured the quality of ad inventory rated …

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1 comment about "Authenticity Proven To Reduce Digital Ads' Carbon Footprint".

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John Antil from University of Delaware, June 27, 2024 at 5:29 p.m.
I wonder what the correlation would be if they dropped the 4 highest Emissions points....they are outliers and same could be said for a few more and I suspect the correlation would drop considerably and show no meaningful relationship.
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