Commentary

Authenticity Proven To Reduce Digital Ads' Carbon Footprint

by Laurie Sullivan , Staff Writer, June 27, 2024

Google has been pushing authenticity in ads and content for years. Now global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions.

DoubleVerify, with help from Scope3 impact data, measured the quality of ad inventory rated …

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1 comment about "Authenticity Proven To Reduce Digital Ads' Carbon Footprint".

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John Antil from University of Delaware, June 27, 2024 at 5:29 p.m.
I wonder what the correlation would be if they dropped the 4 highest Emissions points....they are outliers and same could be said for a few more and I suspect the correlation would drop considerably and show no meaningful relationship.
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