Clicks have an impact on rankings in Google Search, making it more important for marketers to gain value from searches that do not result in a click.
Nearly 59% of Google searches in the U.S. and 59.7% in the European Union (EU) result in zero clicks, which occurs when users …
The issue with Google Search is there is no pre-qualified search. Meaning, If you go to Amazon for example and looking for women's drress, Amazon will ask by categories different type of dress. The results can narrow down the search to brand, retailer, style and more. Google can not do this and at best, Google, can lead you to additional clicks.