Forrester Research released predictions Tuesday for advertising and media, including one that generative AI will help Google sustain its dominance in search and as a "source of truth," despite giving
up a small number of queries to Microsoft Bing.
The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job
AI grew up this year, advancing into generative and other types. It is changing search advertising and marketing, TV and other media and how creative is produced and automated. It has become the
dominants theme across the industry in earnings calls and reports, and it won't let up anytime soon.
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.
An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
"You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings
to craft AI law.
Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual
property support to commercial Copilot services and builds on its previous AI Customer Commitments.
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted
by the firm's stock coverage and categories. The swings reveal demand.
Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a
Reuters/Ipsos poll found.
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public
scrutiny of generative AI tech.
Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
The MosaicML research team is expected to join Databricks when the transaction closes, and its technology will be integrated with Databricks' Lakehouse platform.
Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.
Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open
Bing users on desktop can now talk to the chatbot and it will reply audibly. Microsoft has rolled out voice support for the search engine's chatbot on the Edge browser for desktop. It's based on