Search results for "generative ai"

• Google To Give Up Some Search Lead To Microsoft Bing In 2024
  Forrester Research released predictions Tuesday for advertising and media, including one that generative AI will help Google sustain its dominance in search and as a "source of truth," despite giving up a small number of queries to Microsoft Bing.
  October 31, 2023  Tags: ad spending, advertising, artificial intelligence, b2c, bing, forecast, generative ai, google, media, microsoft, research, search
• Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
  The ad industry has actively poured billions of dollars into automating processes from ad serving to bidding and creative advancements for a chance to streamline processes and reshuffle job responsibilities.
  October 30, 2023  Tags: ad buys, advertising, ai, artificial intelligence, automation, bidding, chat, generative ai, google, marketing, media buying, microsoft, policy, research
• How Technologists Are Selling AI To Marketers
  AI grew up this year, advancing into generative and other types. It is changing search advertising and marketing, TV and other media and how creative is produced and automated. It has become the dominants theme across the industry in earnings calls and reports, and it won't let up anytime soon.
  October 27, 2023  Tags: ad campaign, ai, amazon, artificial intelligence, creative, earnings, generative ai, google, launch, microsoft, paid search, research, search, technology
• Topic Talk: Study Shows What Marketers Are Researching
  Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
  October 13, 2023  Tags: artificial intelligence, b2b, b2c, brand safety, brands, budgets, email, generative ai, personalization, research, web sites
• Google Search: A Gross Margin Framework For Generative AI Modeling
  Analysts at New Street Research have developed a framework to evaluate the impact of the Google Search Generative Experience on search revenue and gross margins.
  October 12, 2023  Tags: advertising, ai, analytics, artificial intelligence, forecast, generative ai, microsoft, paid search, regulation, research, revenue, search
• Tech-Savvy Gen Z Reluctant To Use AI
  An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
  September 27, 2023  Tags: ai, artificial intelligence, data, employment, gen z, generative ai, research, search, technology
• This Is What An Advanced Attribution Model Looks Like
  "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  September 21, 2023  Tags: ad performance measurement, advertising, analytics, attribution, connected tv, generative ai, google, mixed media, online reviews, performance marketing, research, review sites, reviews, search, yelp
• Tech Titans Meet On Capitol Hill To Shape AI Regulation
  Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among more than 20 business leaders meeting with senators this week. The first bipartisan AI Insight Forum is part of a series of gatherings to craft AI law.
  September 14, 2023  Tags: advertising, amazon, artificial intelligence, cloud computing, copyright, digital, forecast, gaming, generative ai, legal, marketing, media, media buying, product listing ad, research, search
• Microsoft Commits To Handling Legal Risks If AI-Based Copilot Users Are Sued
  Microsoft this week announced it has "built important guardrails" into its Copilot's AI products to help respect authors' copyrights. This new commitment extends Microsoft's existing intellectual property support to commercial Copilot services and builds on its previous AI Customer Commitments.
  September 8, 2023  Tags: advertising, artificial intelligence, copyright, generative ai, legal, online publishing, publishing, research, search
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• What Positive And Negative Swings In Search Terms Say About People
  Wall Street analysts have analyzed keyword search insights to identify trends for years. Colin Sebastian, senior research analyst at RW Baird, tracks search terms in relation to ups and downs impacted by the firm's stock coverage and categories. The swings reveal demand.
  August 17, 2023  Tags: analytics, artificial intelligence, bing, data, digital, ecommerce, generative ai, google, microsoft, research, search, trends, video
• Chatbots: Traffic For Newcomers Up 11.2% While Others Stall, As Companies Ban Use
  Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers and devices, a Reuters/Ipsos poll found.
  August 11, 2023  Tags: artificial intelligence, chat, chatbots, generative ai, research, search, technology
• Generative AI Bots Continue Spewing False Narratives, Audit Finds
  Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public scrutiny of generative AI tech.
  August 9, 2023  Tags: artificial intelligence, bots, chatbots, china, generative ai, google, media, misinformation, ratings, research, russia, search, technology
• Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
  Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers.
  August 2, 2023  Tags: advertising, artificial intelligence, audio, content, content creators, copyright, data, data management, digital, digital content, generative ai, meta, music, open source, research, text
• GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
  Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
  July 20, 2023  Tags: advertising, artificial intelligence, content marketing, customer experience, cyber security, digital, generative ai, internet security, lead generation, machine learning, marketing, marketing funnel, research, social media, technology
• Databricks To Acquire AI Platform MosaicML For $1.3 Billion
  The MosaicML research team is expected to join Databricks when the transaction closes, and its technology will be integrated with Databricks' Lakehouse platform.
  June 26, 2023  Tags: artificial intelligence, data, data sharing, email, generative ai, language, m&a, research
• What AI Means To SEO, Search Advertising
  Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
  June 20, 2023  Tags: ad spending, ad targeting, advertising, artificial intelligence, content, data, digital, generative ai, google, keywords, marketing, microsoft, online publishing, publishing, research, search, seo
• McKinsey Analyzes Economic Impact Of Generative AI
  The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's entire GDP in 2021 was $3.1 trillion.
  June 16, 2023  Tags: analytics, artificial intelligence, chat, chatbots, cpg, data, economy, generative ai, google, microsoft, productivity, research, retail, search, uk
• Google, Microsoft, OpenAI Limit AI Chatbot Internet Users: Report
  Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence will impact the ability to maintain an open internet.
  June 12, 2023  Tags: artificial intelligence, chat, china, disney, disney+, generative ai, google, internet security, microsoft, policy, politics, research, search
• Bing Adds Voice To Chat, Consumers Still Don't Get It
  Bing users on desktop can now talk to the chatbot and it will reply audibly. Microsoft has rolled out voice support for the search engine's chatbot on the Edge browser for desktop. It's based on generative AI.
  June 11, 2023  Tags: artificial intelligence, bing, chat, chatbots, generative ai, microsoft, research, search