The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
The new service will safeguard the rights of publishers, Dow Jones says.
Shailesh Prakash, vice president and general manager for Google News, has resigned. He is known to be important to the company's relationships with publishers.
A survey from Stagwell's Harris Poll found that nearly 80% of parents feel that children are more likely than adults to struggle with identifying misinformation created by Gen AI tools.
An advanced version of Gemini AI will power Project Jarvis, built to perform tasks as an AI agent. Automation on traditional devices is just the beginning of an autonomous world.
Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how
much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
Customers expect AI-powered tools to provide instant, accurate responses and anticipate their needs seamlessly.
Google researchers think they have found a way to reduce hallucination caused by large language models powering today's generative AI technologies.
Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
Email copy is the second-most used function of generative AI, Skyword reports.
Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.
The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical
uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
Google DeepMind researchers released a report that warns misuse of AI in "mass production of low quality, spam-like and nefarious synthetic content" may promote distrust of all digital information.
The Google Political Content Policy now has new settings and policies for digitally manipulated or synthetic content in audio, pictures, and videos, as ad platforms and agencies release partnerships,
services and technology to support campaigns.
Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data
released Tuesday.
Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The "Naptime" name refers to software engineers being allowed
to take naps while the software helped to solve problems.
DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
Google, Meta, and Microsoft have been spending money and time on studies that suggest their respective companies boost local economies.
Half of people surveyed said that since Gen AI has become more mainstream, they are more interested in things like the metaverse and spatial computing.
SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google
Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. "The company's trajectory has been nothing short of miraculous."
The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
Consumers want transparency as they lose the ability to discern what's real.
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.
Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers
almost instantly.
Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.
Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.
New Street Research estimates generative AI will represent 21% of Amazon Web Services revenue in 2025. Comparing GAI vs. non-GAI revenue, the analyst firm says cash infusions will pay off in revenue
for some of the largest tech companies running ad businesses.
ChatGPT and DALL-E 3's power to create text and graphics has made the apps the most popular among marketers.