Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It

by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2024

How the brain accepts and processes GAI in creative and advertisements has become a focus of several studies as more companies start using the technology to build ads. It will affect ad performance if certain factors are not taken into consideration.

Research from consumer intelligence company NielsenIQ (NIQ), released today looked …