Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
As AI continues to reshape how people discover brands, evaluate options, and make decisions, data from Yext reveals clear shifts in search behavior across markets and generations.
Almost half of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar number want to see brands respond to commentary.
National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets.
The shift in the relationship between consumers and internet companies creates new opportunities for business.