ChatGPT References Brands More Than Google AI Overviews
- by Laurie Sullivan @lauriesullivan, May 8, 2025
Data released today identifies patterns that marketers should consider when developing content strategies and advertising campaigns using artificial intelligence (AI).
BrightEdge found the changes through its Generative Parser technology, which tracks and analyses thousands of AI-generated responses.
While ChatGPT references brands directly in 90% of its responses, Google's AI Overviews …
