Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "content issues"
- "My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and misinformation.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries.
- Think positive. Stay calm. Be happy. That's how Pinterest wants its creators to think and feel.
- The increasingly fragmented streaming environment has accelerated an already serious problem.
- The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands show up in.
- "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
- Insights agency Opinium found that 17% of users hold social media companies responsible for managing users' mental health on platforms like Instagram, and 79% say social media companies should take action to address the negative mental-health effects their products have on users and 55% called for social media companies to do more to remove offensive and toxic content.
- OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb combat disinformation and ensure it only partners with publishers publishing quality, reliable news.
- Key takeaways of the study include users' increased screen time over the past year and their need for more authentic, relatable, and positive content.
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
- Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social media platform puts profits ahead of ethics.
- Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period.
- Former Facebook employee Frances Haugen blasted the company's practices at a Senate hearing on Tuesday, stating that the social networking service repeatedly chose profits over users' safety.
- The plan aims to "determine what types of content violate its cloud service policies, such as rules against promoting violence, and enforce its removal."
- More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of it is causing "trust issues" with brands they see adjacent to it. That's the finding of a study of 1,000 Americans familiar with the definition of user-generated content that were surveyed by customer experience management firm Telus on June 7 using Pollfish.
- TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations.
- The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad Science's (IAS) "Media Quality Report."
- Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths are, according to new research from Advertiser Perceptions.
- Facebook today released findings of its Community Standards Enforcement Report showing marked improvements in the prevalence of objectionable content on both Facebook and Instagram and discussed steps it's taking to improve them even more.
- Should social media and search engines lean on AI to determine whether news informs or misinforms? Research from Rensselaer Polytechnic Institute suggests AI can help readers make better judgements to correctly identify fake news, but only on breaking stories and when the reader has not yet formed an opinion.
- Combating conspiracy theories and removing dangerously misleading content has been daunting during the 2020 election period for tech firms.
- Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds. The Middle East and North Africa have the highest rates of sports pirated content. "With more than half of all fans regularly watching sports content from pirate sources, the industry faces a pressing challenge to reduce illegal consumption and protect the value of sports rights," say the authors of the report.
- Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to OpenX data.
- Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns.
- Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as early as late June to show their solidarity with the #stophateforprofit campaign. Here's what the data looks like.
- New research from Audience Project shows the UK has the lowest proportion of digital content subscribers. Netimperative reports that just 8% of Brits pay for content online, compared to 14% in the US and 38% in Norway.
- Is relying on central marketing hubs preventing agencies from tapping into local sensitivities?
- WMG research says content is becoming key to changing perceptions. Brand activism is now key.
- Research from the World Media Group suggests brand activism is on the rise, requiring advertisers to align their content with a global cause or issue, "Netimperative" reports.
