Fortune 500s Account for 45% Of Ads On Fake And Divisive CTV Channels

Ads from Fortune 500 companies account for 45% of ads on connected TV channels that are either fake or feature brand-unsuitable divisive or false content, according to the 2023 Programmatic CTV Benchmark Report from contextual suitability and targeting solutions firm Peer39.

As a whole, “based on conservative estimates," advertisers are …

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