Fortune 500s Account for 45% Of Ads On Fake And Divisive CTV Channels
- by Karlene Lukovitz @KLmarketdaily, November 7, 2023
Ads from Fortune 500 companies account for 45% of ads on connected TV channels that are either fake or feature brand-unsuitable divisive or false content, according to the 2023 Programmatic CTV Benchmark Report from contextual suitability and targeting solutions firm Peer39.
As a whole, “based on conservative estimates," advertisers are …
