Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "kids 6-11"
- YouTube still dominates, but TikTok's influence with kids is gaining both in viewing time and advertising impacts, study finds.
- "Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
- Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption.
- Linear TV viewing for kids 2-11 dropped 8% for national kids TV networks in April vs. the same month a year ago, according to a Nielsen analysis -- an improvement over regular 20% declines from 2018 and 2019, Bernstein Research says.
- National TV kids' networks have seen gains over the last week, as more children are now home from school, according to two different TV research companies.
- New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will replace the Big 3 c-words -- consumption, content and context -- in understanding how media influences children. "Constancy refers to the ubiquitous and continuous state of connected screens in the lives of children and adolescents," Maryland School of Public Health Professor Dina Borzekowski writes in the paper.
- Look beyond the headline and it's clear -- research shows kids trust each other's opinions more than YouTubers'.
- With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest sales this year to date for merchants, with more than $138 million in merchandise sold.
- A University of Oxford study has found that children are not harmed by the amount of time they spend on social media, "The Times" reports. The academics blame "sloppy" science for the discussions around limiting screen time, which has an almost negligible effect on how happy children are, they argue.
- Gimlet Media partnered with Crest Kids to create a brushing audio companion that entertains kids every morning and night, over the course of exactly two minutes.
- "Brands should consider how they can not only tap into the power of current YouTube and Instagram stars, but also foster their own by investing in original social content," says Mintel's Dana Macke.
