Linear TV Kids Viewing Still Down During COVID-19 Stay-At-Home
- by Wayne Friedman , May 13, 2020
While linear national TV kids viewing cut its losses from a year ago due to the current stay-at-home situation, viewing is still down year-over-year by nearly 10%.
Bernstein Research says kids 2-11 linear TV viewing dropped 8% for national kids TV networks in April, according to a Nielsen analysis, versus …
