Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
Results this year would more than double the 15% growth rate of digital music advertising from a year ago.
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That's what Windermere
Real Estate was facing. With a nearly 50 year legacy and flashy brands like Zillow and Redfin invading their space, Windermere needed to step up their game. Easier said than done when your budget
is limited, and you're up against VC-backed and publicly traded companies with plenty of money to spend. So they needed to get creative and find a space where they could stand out. That space was
Spotify. The music platform, a favorite among Millennials, gave Windermere the space to create their own branded station with home-themed playlists that could appeal to all generations. Spotify
also provided branded QR codes to directly engage consumers with Windermere's station in an off-line environment, i.e. OOH, business cards and TV ads. Since launching their branded station,
Windermere has earned more than 100K monthly active users and seen an 18% increase in direct traffic to their website. Spotify now plays an integral role in Windermere's media strategy.
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical music.
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads on their streaming service.
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to its annual report -- a level
rivaling other digital and legacy media companies. On a profit-and-loss basis, however, Amazon is still behind the bigger players. It grew 17% to $6.8 billion (from $5.8 billion in 2019) for its video
and music content.
Warner Music Group posted slightly higher revenues in Q4, reversing declines in its fiscal Q2 and Q3 2020 periods -- boosted by sharply higher digital revenues of 15%.
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information.
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove them to make a
purchase at a later time, according to a recent Adobe survey.
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts.
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and
streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June
18 through June 25 this year.
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That's why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding
effort to reach the newly influential audience. The beauty brand wanted to connect with Gen Zers in a way that was platform native, so they did something that had never been done before.
CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last year's broadcast.
For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the finding of the latest edition of
Edison Research's quarterly "Share of Ear" report. Regardless of the demo, AM/FM radio represents the vast majority of ad-supported audio media consumption, but especially for older demographics, and
overwhelmingly when people are listening in cars.
As revenue growth from Google and stand-alone services slows, Macquarie Capital analysts believe it might be time for Apple to roll out "Apple Prime."
Nielsen found that podcast ads have been successful in driving key business metrics, including brand awareness, ad recall, affinity, recommendation and purchase intent. Nielsen says the data comes
from more than 50 custom studies conducted over the past 18 months.
Gimlet Media partnered with Crest Kids to create a brushing audio companion that entertains kids every morning and night, over the course of exactly two minutes.
Fender made a list of things it wanted to test and then evaluated the value of items on that list based on how they change the customer experience or impact their journey.
Grammys prices for media buys were estimated at $1.2 million to $1.3 million per 30-second ad. Last year, U.S. ad revenues totaled $96 million, according to Kantar Media -- up from $90 million in
The earliest adopters of smart speaker technology use it essentially as an audio remote control for listening to music and other audio content, according to the latest forecast by digital media
statsmaster eMarketer. The outlook for 2019 penetration of smart speaker devices, based on functionality, finds nearly 80% currently use it for listening to audio content.
Clorox had to think about how to reframe its message about Pine-Sol, from functional to something more human-centric and purpose-driven. It started with a brand purpose: It champions the heart and
hustle of "doers."
Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
More than 13,000 artists and 72,000 songs mention car search terms within their lyrics, according to new study.
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue growth vs. chief audio streaming competitor Spotify and
the radio marketplace overall. For the first eight months of the year, Pandora's had the fastest U.S. ad revenue growth, rising 45% vs. the same period in 2017.
Consumers are leading general marketers in adoption of rewarded ads for two reasons, says Maggie Mesa, vice president of mobile business development at OpenX, One is that they see the obvious
benefits of being rewarded to do something that they see increasingly as an intrusion on their media experience. Another reason is that a wide variety of digital media developers -- especially gaming
apps and platforms -- have been using rewarded advertising for years.