Podcasts Move The Needle On Key Ad Metrics
- by Alex Weprin , April 16, 2019
Are podcasts an
efficient place for marketers to spend their increasingly diversified budgets?
New research from Nielsen suggests they are.
At the Advertising Research Foundation’s AudienceXScience event, held in Jersey City Tuesday, Nielsen will present new data around podcast advertising, suggesting it is an effective medium for advertising messages.
Nielsen …
