Commentary
Mobile Use Helps Traditional Radio Strengthen Its Staying Power
- by Wayne Friedman , Staff Writer, December 30, 2021
Traditional U.S. radio listening got back to its pre-pandemic
levels in mid-2021, partly due to the return of that important mobile use -- in cars and other places.
But is this enough to keep encouraging business? And more importantly, can
radio continue to hold off streaming audio?
During the COVID-19 …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
